Social Media: Quality Or Quantity?

Social Media: Quality Or Quantity?

August 8, 2018

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There seems to be a few thoughts between these two roaming around out there in the social media, digital marketing world. Some companies think that pushing out a lot of content that might not be of superior quality is still better because they get seen more. Others think posting less frequently, but with impeccable quality content is better. When in comes to the battle between the two, quality wins and here’s why.


It Builds Trust and a Following

People begin to follow and become fans of companies because they can trust that the content being posted (shown in their daily feed) is reliable and relevant to them. This means that the people and community that follows a certain business or company most likely saw a few posts from the company that appealed to them before making that choice to follow. The posts, tweets, etc. pile up to create a certain reputation over time and if the posts are of high quality and less frequent opposed to average quality and more frequent, then people will notice that the posts are more reliable and thought out. If it is the opposite, then people will lose interest, ignore the posts, and eventually unfollow.


More Engaging

The content pushed out on social media is supposed to be engaging! For businesses, the more engagement (such as likes and comments) means an increase is brand awareness and appreciation. It can also mean more traffic to the company website and other social media platforms. When brand awareness increases, attracting more prospects and potential clients becomes seamless. The higher the quality and the more relevant it is, the more engagement! As a company’s popularity and reputation increases, the views, likes, shares, and comments should also increase. Due to this fact alone, making sure that quality content is pushed out is imperative. People do not want to post, share or engage with low quality content and it certainly won’t help gain the trust of potential customers and clients.


It’s Proven (sort of)!

As search engines search for quality content, they are not starting to consider engagement and other social signals to help determine what content gets ranked higher than others. In layman's terms, quality content is measured by how often it is liked and shared on social media. This makes sense. For the most part, content that is liked and shared is usually quality content in which people are a fan of. Most people won’t like photos or posts they think are out of focus, taken with a flip phone, etc. This search result obviously depends on the search engine, but even if they don’t consider the likes, they might take into consideration posts, shares, tweets and retweets as credible backlinks.


Ultimately, it is all about the kind of followers and supporters that you want. With higher quality posts, the followers and engagement will be better tenfold. Fortunately, there are many ways to improve photo quality and relevance like photoshop or other photo editors. Make sure to find out what makes the content better and implement it!


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Kristina Carmon