5 Signs Your Interior Design Business Needs Better Branding

A business’s branding is more important than you might think, especially if you’re an interior designer. On the outside, your brand may seem like it’s just logos and colors, but your brand actually represents the entire identity of your business. Your brand gives you personality, it's the visual representation of you and your business. Branding has always been a vital part of business, but it may be more important now than ever before. With social media, consumers get exposed to new brands daily. The competition has never been higher. 

If you are struggling in any area of your business from launching it to growing it, your branding could be the key to solving a lot of your challenges. And even if you are thriving, it’s always good to stay on top of things and to be consistently meeting the demands of the industry. To do this, ensure you invest in creating a strong brand that will attract and retain people’s attention. 

Here we share five signs that your branding needs a refresh, and the benefits it will hold.

Sign #1: You’re not attracting clients who are ready to invest in your services

Without a doubt, looks sell! It’s one of the first things that cast an impression on the people who could potentially work with you. Maybe you are getting a lot of inquiries but no sales? Or maybe the inquiries themselves are slower than you’d like? A question to ask yourself is are you updating your branding as your business grows?

If you’re still using the exact same branding as you had when you first launched, it may be worth checking if it still helps to showcase your business appropriately. This doesn’t mean you need a  full re-brand but does the quality truly reflect the high level of service you provide? Chances are you’ve changed a lot, as has your work. Ensure your branding shows this off! High-quality branding equals high-quality leads who want to pay you highly. 

Sign #2: You are struggling to attract new clients  

“If people like you they will listen to you. But if they trust you, they’ll do business with you”. This is one of our favorite quotes by Zig Ziglar. Trust is the most powerful way to attract and retain clients. And what is one of the most powerful ways to create trust with your ideal clientele? Branding!

It’s your first impression. Make it powerful!

Brand trust makes up more than just trust that your service will be a good one. It also encompasses the entire experience that your clients will have with you, from signing a contract to the project completion and beyond! First impressions last, and your branding is often one of the first things people will see when they are searching for your specific services. Your brand needs to very clearly state who you are and what you do, and also why you are the best at it. Let’s not forget you’re a designer with an eye for style! So great eye-catching branding will attract clients to your work even faster. People won’t even bother to read testimonials or look up more information if their initial impression is a bad one. 

Sign #3: You feel stagnant in your business or you’ve reached a plateau

A re-brand, or refresh of your current branding brings new life to your business. Much like the work you do for your clients in updating their homes through interior design, it’s important to know when you need to do this for yourself. 

Knowing your ‘why’ and the story behind your brand needs to be the foundation of your branding. How do you want people to feel when they click on your website, blog, emails, or social media pages? Is your branding authentic to who you truly are? If you’re finding that a lot of what you’re doing feels staged and fails to hit the desired emotional connection with a potential client - change it up! 

A new branding connected to a strong why will not only excite your potential clients, it will also bring you a new wave of motivation! 

Sign #4: You’re finding potential clients keep coming to you with the same questions over and over

If people are coming to you a little confused, with a load of questions that don’t really make sense, or with needs that you cannot really fulfill, check in with your branding. Consistency is king and queen. Once you’re set on your brand you need to share it, often! Where there is consistency, there is clarity. People often remember visuals much more than the written word. You want the same features to be down everywhere you're seen from your website to emails, to socials, to marketing materials. 

Is it clear what you do and how you do it? 

Visual inconsistencies cause confusion for people. If you specialize in luxury home design or a particular style - showcase that. And only that (unless you’re wanting to fall into multiple niches). Visual inconsistencies create confusion. The use of multiple typefaces and color combinations has been shown to make your business appear untrustworthy in multiple studies. It also makes you less memorable. 

Sign #5: You don’t stand out from competitors 

Is your business easily confused with one of your competitors? When you are a premium service provider trying to stand out in a saturated industry like interior design, your branding can either be an asset or a burden. If you’re playing the safe card and going with the trend, you risk missing the point. Having a brand that might be nice and pretty but that doesn’t stand out! 

On the other hand, if you really work on your branding to include your personal story, your style, your why, and your mission you will end up making a strong and impactful statement. 

No brands are the same because no business owners are the same! Ensure you add some ‘human’ to your branding and visuals. 

Make the process fun & engaging! 

Are you ready to update and upgrade your design? A rebranding is an amazing opportunity to connect with your audience! Share your own excitement, share branding design ideas with your audience and have them pick their favorite - you could even use a re-brand as a great way to increase your engagement on your social media channels. Show before and after, use this opportunity to reshare your mission statement, your services, and your business’s story. 

No matter where you are in your business, if you’re noticing that maybe a change is needed, listen to that nudge! High-quality branding is the perfect companion to a highly successful business. 

You don’t have to do it all alone! Getting support to develop the right branding for you is priceless. Click here to schedule a Complimentary Brand Consultation. We can’t wait to hear about your offer and your mission and grow it into something even bigger! 

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