Content Ideas and Editorial Calendar Planning for Interior Designers

Publishing regular content should be a big part of your marketing strategy for multiple reasons:

• It helps show your expertise with high-quality content

• It helps you gain new followers, readers that are genuinely interested in the content you share

• It helps you stay top of mind in a world of constant new information 

• It helps create a deeper relationship with your audience - they get to know you better and understand you which will help build a trustworthy relationship

Publishing content regularly and staying consistent is important but can be demanding. One thing that can tremendously help is to define topics ahead of time and have a plan to follow month by month. That will help you to stay on track and keep your deadlines. 

Here are some categories you should talk about. For each of them we give you some clear topics to get your creative juice flowing:

Industry 

This category is the one you might think of right away. These are the topics that will show your expertise in your specific industry. This is where you give some clear details to your target audience so they can really see that you know what you are talking about and you are the person to go to if they need an expert in that area.

Ideas of topics:

• 2021 trends in the interior design industry

• 5 mistakes to avoid when designing a [insert your typical project]

• 3 pro tips to make your design look like [insert reference in your specific industry]

• Tips for [insert your idea client] before starting a new project 

• Top 3 actions to do this season to freshen up your interior design 

Photo Credit: Santa Monica Proper Hotel

Brand

This is when you talk about your company and your brand. People want to know more about the company they work with. Talk about how and why your business is unique, what makes you different from competitions, why people should choose you. 

Ideas of topics:

• Why [name of your company]? The story behind our name. 

• Our mission to [insert your company mission]

• Behind the scenes - how our office looks like, how prepping for a project looks like, etc.

• Meet our team

• 3 questions we ask future clients 

Personal

Yes, this will get personal. More than knowing a brand, customers want to know the people behind the brand which means they want to get to know you. Who are you? What do you like, where are you from, what made you start this business, what do you enjoy the most and the least? What are your hobbies?

Does it sound unnecessary to you? Think about it as a friendship. You want to create a relationship with your audience where they feel like they know you. That will help them choose you over someone else and trust you. 

Ideas of topics:

5 things you probably don’t know about me

• When I was a kid, I dreamed of becoming a …

• My favorite brands to support on a daily basis

• My morning routine

• My opinion on … (it can be a small or big topic)

• How you get inspiration on a regular basis

Photo Credit: Santa Monica Proper Hotel

Projects

Consider it your portfolio, this is where you get to brag about a project and show it to your audience. This helps them get an idea of your style and how you work. 

Ideas of topics:

• Testimonials from clients

• Your favorite project to work on and why

• Awards & Press Coverage received

• Before & After pictures

Now that you’ve got some ideas, are you ready to create your editorial calendar ahead of time? If you need help implementing it, contact us today. Click here to schedule a Complimentary Brand Consultation.