5 Areas Business Owners in the Hospitality Industry Should Focus On in 2023

As a publicity and PR firm that caters to many businesses who create memorable experiences for their customers through the hospitality industry we’ve rounded up the top 5 trends we’re seeing consumers care about and look for when choosing where to spend their hard earned money for leisure activities and entertainment such as dining and vacationing.

1. Personalization: Customers are looking for personalized experiences when they travel, and businesses should focus on delivering tailored offerings that meet their unique needs. This may include personalized room amenities such as including customers names on digital screens, handwritten notes, or invitations to experience amenities the customer might show interest in based on their demographic, customized dining experiences, or targeted promotional offers.

2. Sustainability: Consumers are increasingly concerned about the environmental impact of travel and hospitality. Business owners should focus on implementing sustainable practices, such as reducing plastic waste, conserving water and energy, and sourcing locally-grown foods and not only letting the customers know how their stay is positively impacting the environment, but how they can be a part of the initiative; ex. Providing refillable water bottles that the guests can take with them when they leave, and including placards in the washroom that encourage customers to re-use linens.

3. Technology: The hospitality industry is rapidly evolving with the integration of technology. Business owners should focus on implementing innovative solutions to streamline operations and enhance the customer experience, such as mobile check-in, digital concierge services, and smart room technology that allows customers to set automations from everything from being reminded about their itinerary to keeping their room at an optimal temperature as the weather fluctuates from day to night.

4. Wellness: Health and wellness are becoming a top priority for travelers. Business owners should focus on providing amenities that promote well-being, such as disability-accessible fitness options, yoga classes, and healthy dining menus.

5. Diversity and Inclusion: With a growing focus on social justice and equity, business owners should prioritize diversity and inclusion initiatives in their hiring and promotional practices. This includes creating a welcoming and inclusive environment for all guests. Focusing on each individual person walking away with an enjoyable experience should be the number one goal.

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