How To Design Strategic Press Releases
Many brands miss the mark by underestimating the power of a well-crafted press release.
These aren't just simple announcements; they're strategic tools that can boost your brand's visibility and credibility with the exact people you want to bring in the door.
In this article, you'll learn how to design strategic press releases that spark buyer interest and deliver real results for your company.
Crafting a Catchy Headline
Your headline is the first thing people will see, so it needs to stand out.
Be clear and concise
Use action verbs
Include keywords
For example, instead of "New Hotel Opens Downtown," try "Luxury Boutique Hotel Unveils Chic Urban Retreat Downtown."
Writing an Engaging Lead Paragraph
This is your chance to make a strong first impression.
Answer the key questions: Who, what, when, where, why, and how.
Highlight the most newsworthy element: What’s the most compelling detail?
Create a hook: Engage your readers with an interesting fact or a bold statement.
Building the Body
Once you’ve hooked your readers, it’s time to tell your story in a way that keeps them interested.
Structure logically: Use clear, concise paragraphs and subheadings to guide the reader through the information.
Include quotes: Add credibility and a personal touch with words from key stakeholders.
Provide context: Explain why this news matters and how it fits into the broader industry landscape.
Use bullet points: For listing features, benefits, or other important details, bullet points can make the information more digestible.
Adding Visual Appeal
For visually-driven businesses, a press release should be more than just text!
Incorporate high-quality images: Photos of your product, venue, or event can make your press release stand out.
Include infographics: Visual data representations can help explain complex information clearly and attractively.
Ensure accessibility: Make sure all visuals are properly formatted and accessible to readers.
Crafting a Persuasive Call to Action
Every press release should have a clear call to action (CTA). This is your chance to gently guide your readers and tell them what you want.
Be direct and specific: Clearly state what you want the reader to do next.
Provide contact information: Make it easy for journalists to get in touch for more information or to request an interview.
Link to additional resources: Include links to your website, social media channels, or a dedicated press kit for further details.
Follow-Up with Grace
After sending out your press release, a polite follow-up is totally acceptable. Just make sure to be respectful of journalists’ time.
Send a polite email: If you haven’t heard back within a week, send a brief, courteous follow-up email.
Offer additional information: Provide any additional details or answers to potential questions they might have.
Express appreciation: Thank them for considering your story and offer your assistance for future stories.
Creating a strategic press release is both an art and a science.
By crafting compelling content, adding visual appeal and adding a compelling call to action, you can create press releases that not only inform but deliver results.
Book a free consultation call with us NOW and let's design amazing, results-driven PR campaigns for your brand!