Creating Buzz for a 100-Piece Luxury Home Designs Collection

Who is the hero of this story?

Kirk Nix is a designer and founder of KNA Design, a luxury home accents and furniture brand that has been featured in Architectural Digest, Wall Street Journal, and more…

But how did he get there?

How we did it.

Kirk Nix came to use wanting to promote the release of a beautiful 100-piece collection launching with Palecek. When you have a project that you’ve poured so much of your energy, vision and talent into you not only want to ensure it gets in front of the right customer base, but you deserve to have your work recognized by your industry and peers.

This not only solidifies your space as an authority in your niche, but also gives tangible ROI to your team, who supports you as well as deserves bragging rights of their own! Who doesn’t want to be able to point to an article in a prestigious magazine and say, “I was part of this!”

To make Kirk’s collection come to life we started with a story and not only acted as his publicity and marketing partner but became an integrated part of his team; working alongside the core members of his company to ensure every detail, publication, press release and word matched the brand story. 

The results.

Among the strategic partnerships we led for Kirk Nix was the launch of one of the largest designer furniture collections in the industry. This hundred-piece collection for Palecek received major media attention in publications like Home Accents Today, House Beautiful and Interior Design Magazine.  Additionally, we secured partnerships and launched collections with Robert Allen, Loloey Rugs, Mirror Image, Guildery, Stoneside, and Zeev Lighting.

By making the story the center of the campaign we achieved results that gave KNA Design exactly what they were looking for

A major part of our job at A Design Partnership is finding the story within what our clients do so that we can craft a narrative that is both compelling and informative.

Kirk is quoted in Voyage LA as saying, “I was a true believer that starting my business would be the simplest and the most organic thing in the world. To control my own destiny and work side by side with the folks that share my work ethic.”

We chose this angle of his story because most people can relate to wanting to control their own future and work with people who share a similar vision. When you can get people on board with a vision and an idea they are excited about what you create, and become loyal fans and clients.

What happens next?

The best part about this project was seeing it come to life. We had a lot of fun working with the designer and their team, and we were so excited when they finally saw their vision realized. The 100-piece collection is beautiful, unique, and high quality--and we have loved seeing people be excited about having pieces in their homes that reflect tradition, legacy and elegance.

Kirk Nix truly understands and infuses the meaning of bringing luxury home with his designs.

Ready to take your company from business to luxury brand? Book a consult with us NOW!