Turn Pinterest Into a Money-Making Machine for Your Brand
If you’re not using Pinterest to promote your brand, you’re missing out on one of the internet’s biggest gems for driving traffic and sales.
Pinterest isn’t just for recipes or DIY ideas; it’s packed with people actively searching for new ideas and products—hello, perfect audience!
Step 1: Set Up a Pinterest Business Account
The first step is to set up a Pinterest Business account.
Why? Because it gives you access to all the juicy extras, like:
Analytics: See how your pins are doing, check out your audience’s interests, and keep track of what’s working.
Rich Pins: These add extra info, like product details, automatically from your site.
Ads Manager: Boost top-performing pins to reach more people.
It only takes a few minutes to switch to a business account, and it’s totally worth it.
Step 2: Spruce Up Your Profile and Boards
When people land on your profile, you want it to look put-together and on-brand:
Profile Picture: Use a clear logo or photo that represents your brand.
Bio: Write a quick bio with keywords that show off your niche and personality.
Boards: Create boards around the main topics you want to be known for. If you’re in the wellness niche, boards like “Healthy Recipes,” “Self-Care,” or “Mindfulness Tips” are perfect.
Organize your boards to make it easy for visitors to find what they’re looking for. And make sure to add relevant keywords to each board’s description—Pinterest’s algorithm uses these to help your content get found!
Step 3: Design Eye-Catching Pins
Your pins are the stars of the show. Here’s what makes a pin pop:
Vertical Format: Pinterest loves vertical images, ideally with a 2:3 ratio (try 1000 x 1500 pixels).
Stand-Out Visuals: Bold colors, sharp images, and catchy graphics are key.
Text Overlay: Add a short, punchy headline directly on the image. Think, “5-Minute Home Workouts” instead of just a dumbbell pic.
SEO-Friendly Description: Fill out the pin description with keywords your audience might be searching for—think naturally, like how you’d describe it to a friend.
Step 4: Use Keywords Like a Pro
Pinterest is a visual search engine, so keywords are essential. Make sure you add relevant ones to:
Pin descriptions: Give each pin a descriptive caption with keywords.
Board titles and descriptions: Keep board names specific and add details in descriptions.
Profile bio: Mention your niche and key phrases here too.
Need ideas? Start typing a keyword into Pinterest’s search bar, and watch the suggestions for related topics. Those suggestions are gold for finding what your audience is searching for!
Step 5: Enable Rich Pins
Rich Pins add extra details from your site automatically, which makes your pins look more professional. There are a few types you can use:
Product Pins: Show your product’s price and availability.
Recipe Pins: Add ingredients and instructions right to the pin (perfect for food brands).
Article Pins: For blog posts, these show the headline and summary.
To set up Rich Pins, you’ll need to add a bit of code to your site and validate it with Pinterest. It’s a one-time setup, and the extra polish it adds to your pins is worth it.
Step 6: Pin Regularly
Consistency is key to keeping your Pinterest account active. Aim to pin daily or at least a few times a week.
You can use tools like Tailwind to schedule pins in advance, which saves you time and keeps your profile buzzing.
Mix your own content with relevant third-party pins—Pinterest favors accounts that offer a range of content.
Step 7: Boost Your Best Pins
Once you’ve got a few pins that are really taking off, it’s worth putting a bit of budget behind them. Pinterest’s ads let you target people based on interests, keywords, and more, so you can get super specific.
Promoting pins that are already performing well increases the chance of a good return on your investment.
Step 8: Track Your Results
Pinterest Business accounts come with analytics that let you see what’s working. You can check:
Pin clicks
Saves and repins
Traffic to your website
Keep an eye on these stats and use them to fine-tune your strategy. If one type of pin does better than others, try to make more like it.
Pinterest is all about trying new things and seeing what resonates with your audience.
Bonus Tips for Pinterest Success
Create seasonal content: Pinterest users plan ahead. Start pinning holiday or seasonal content a couple of months early.
Grow your email list: Link pins to a landing page with an email signup—perfect for getting new subscribers.
Engage with your followers: Reply to comments, follow others, and save pins that relate to your niche. Engaging with others can help your visibility too.
Pinterest might seem like an under-the-radar option, but with the right approach, it’s a powerful way to drive traffic, reach new customers, and keep the cash flowing.
Dive in, experiment, and watch Pinterest become one of the best tools in your brand’s arsenal!
Ready to make Pinterest work for you? Book a free consultation NOW to kick-start your strategy!