Why Authenticity is Key in Today's Marketing Landscape

Branding and marketing are often complicated topics, and they can be even more so in today's digital age. The primary goal of any brand is to make it clear what your company stands for and who you're trying to reach as a consumer. But when it comes to digital marketing—which has grown more sophisticated than ever before due to the rise of social media influencers—it can be difficult for brands to stay true to their original mission statement while still attracting new customers. This is why authenticity is so important: It allows you to connect with your audience on a personal level by focusing on what matters most: your business' core values rather than just trying too hard to sell something for the sole sake of making a profit.

Authenticity is a core part of your brand.

It's not just an important component of marketing and business, but also life and relationships. The same applies to social media--you can't be authentic if you aren't true to yourself, and being your true self is the only long-term sustainable way to ensure your business becomes a legacy brand.

Photo Credit: Girl Behind The Lens

Authenticity means being real, even when it’s difficult

Authenticity is about being real. It's about honesty, transparency and being true to yourself. Authenticity means that you don't need to pretend or put on a show to adhere to the latest trends, fads or passing political statements.

Posting content based on the latest meme isn’t a strategy… It’s temporarily entertaining, but unless the meme strikes a specific chord with your audience, it’s not going to convert viewers into being loyal buyers.

This doesn't mean that you shouldn't try new things or experiment with your identity; but it does mean that there should be some consistency in how people perceive who you are over time as opposed to constantly changing who they think you are based on whatever happens in their lives or your business (and this includes both good and bad things).

Authenticity provides a sense of connection between you and your audience.

Authenticity is a core part of your brand. It's about being real, and it allows you to connect with your audience in a meaningful way.

Authentic brands are consistent with their messaging across all channels--from social media to email marketing campaigns and beyond. They also build trust with their audience by providing useful information that is relevant to them, not just sales pitches or promotions (which can sometimes feel pushy).

Authentic brands are consistent with their messaging across all channels.

The more you are consistent, the more people will trust you. If a brand is not consistent, it hurts their credibility and weakens their brand.

Consistency is important because it allows customers to know what to expect from your business or product. You want them to feel like they can count on your organization for a certain experience each time they interact with it--whether by visiting its website or purchasing one of its products in person at an actual store location (local or online).

If you’re not sure how to tell if you’re being consistent across all your digital channels with messaging, tone or visuals, book a complimentary consultation call with us NOW and we will give you honest feedback on a course of action that can help you online presence work FOR you, and not against you.

Authentic brands build trust with their audience by providing useful information that is relevant to them.

Authentic brands are able to provide truly useful and informative content because they have a deep understanding of their target audience and what they need, want and desire from the brand. This allows them to create content that resonates with them on a personal level. Trust is built on personal, emotional connection.

Authentic brands know how to connect on social media platforms where they can be themselves while building relationships with their users.

Authentic brands know how to connect on social media platforms where they can be themselves while building relationships with their users. The best example of this would be Instagram; brands from all industries have been able to build a following through posting photos of their products or services, which gives people an inside look into what goes into creating them (and makes us want them even more!). By using these platforms in the right way, you'll find yourself attracting new followers who are interested in what you do as well as current customers who want more information about your brand or product line up!

Authentic marketing encourages users to become loyal customers by providing them with value through the creative content they produce

Authentic marketing is not about selling. It's not even about making money or pushing a product.

Authentic marketing is about providing value to the customer by creating creative content that helps them achieve their goals, whether it's learning more about a topic or buying something from you that’s going to enhance their quality of life, solve a problem, or make them feel good.

A perfect example of this is the rise in popularity over UGC (User Generated Content). Brands are now paying creators to make content they then use in ads and social media posts because having a talented, artistic individual create your content often comes across as more relatable than the content produced by a professional team created on a set with models, lighting, cinematic backdrops and excessive editing.

Authenticity based marketing is the only proven method for building trust with your viewers and customers

Authenticity is important because it allows you to connect with your audience on a personal level, which leads to increased engagement and loyalty. When you're genuine, people feel like they can trust what you say or do--and they'll be more likely to take action based on that trust than if they were just trying out something new from an impersonal brand.

There are many ways you can be authentic in your marketing, but the most important thing is that you keep in mind what makes your brand unique when creating content for social media or other platforms. The more authentic your content is, the more likely it will resonate with people who share a common bond with what and why your business does what it does – and those people will become loyal customers!