Writing Product Descriptions That Practically Sell Themselves!
Let’s be real—when it comes to selling your product, the description can make or break the deal.
A killer product description isn’t just about listing facts; it’s about showing people why they can’t live without what you’re offering.
Here’s how to nail it every single time":
1. Know Who You’re Talking To
Before you start writing, figure out exactly who your product is for.
Ask yourself:
Who’s buying this?
What do they need?
How do they talk and think?
For example, if your customer is a busy parent, focus on how your product saves time or makes life easier. If they’re into fitness, highlight how it helps them crush their goals.
When you understand them, you can write in a way that feels personal and relatable.
2. Sell the Benefits, Not Just the Features
Nobody cares about the fancy specs until they know why they matter. Features tell people what your product is; benefits tell them why it’s perfect for them.
Here’s an example:
Feature: “Made from 100% organic cotton.”
Benefit: “Stay comfy and eco-friendly with a material that’s soft on your skin and the planet.”
Put yourself in their shoes and show them how your product makes their life better.
3. Keep It Short but Sweet
You don’t need to write a novel to sell your product. Keep it clear, and make every word count.
Use words that spark the imagination:
Instead of saying, “Soft pillow,” go with, “Sink into the plush comfort of a cloud-like pillow.”
Swap “Durable water bottle” for, “Your new go-to bottle that handles anything life throws at it—hikes, commutes, and beyond.”
Make it fun and easy to picture using your product!
4. Break It Up
Long paragraphs? Hard pass.
Keep things skimmable and easy on the eyes:
Use bullet points for quick highlights.
Stick to short, punchy sentences.
Bold or italicize key points to grab attention.
Example:
Why This is a Must-Have:
Stylish and practical: Looks great and keeps you organized.
Built to last: Made with high-quality, eco-friendly materials.
Perfect for on-the-go: Compact and lightweight for wherever life takes you.
The easier it is to read, the more likely they’ll stick around to hit “Add to Cart.”
5. Let Social Proof Do the Talking
People trust other people, plain and simple. Sprinkle in reviews, testimonials, or ratings to show that your product’s the real deal.
For example:
“I didn’t know I needed this until I tried it. Now I can’t live without it. Worth every penny!” – Jamie T.
If your product’s got fans, let them hype it up for you.
6. Talk Like a Human
Nobody likes reading robotic, overcomplicated descriptions.
Write like you’re talking to a friend—casual, friendly, and easy to understand:
Too stiff: “This device offers unparalleled functionality for users seeking optimal efficiency.”
Too sloppy: “This thing is really good for what you need.”
Just right: “Get stuff done faster and easier with a tool that’s built to keep up with you.”
Keep it natural and fun—it’ll feel way more relatable.
7. Tell a Little Story
Stories stick. Instead of just listing facts, paint a picture of how your product fits into their life.
For example:
"Imagine this: It’s a chilly Friday night, and you’re curled up on the couch with your favorite show. What’s missing? Our cozy, oversized hoodie that feels like a warm hug. Go ahead, make the night perfect."
See? It’s not just a hoodie—it’s an experience.
8. Make It Easy to Decide
No one wants to work hard to figure out if they should buy something. Be clear and simple about why your product’s awesome:
Say goodbye to fluff and confusing language.
Highlight what makes it different or better.
End with a quick, easy-to-understand summary.
Instead of:
"This innovative, multi-functional gadget is ideal for a variety of uses and offers a seamless experience."
Try this:
"A no-fuss gadget that handles all your daily needs—quick, simple, and hassle-free."
9. End with a Strong Call to Action (CTA)
What’s next? Tell your customer exactly what to do. Make it sound exciting and urgent:
“Order now and get free shipping today.”
“Click ‘Buy Now’ to transform your mornings.”
“Don’t wait—grab yours before it’s gone!”
Keep it upbeat and make it easy for them to take that next step.
10. Tweak, Test, Repeat
Even the best descriptions can get better. Test different versions, try out new CTAs, and see what gets people to click.
Use what works, and keep tweaking.
TL;DR
Writing product descriptions isn’t rocket science—it’s all about connecting with your audience, keeping things simple, and making them excited about what you’re offering.
Know who you’re talking to, focus on benefits, and write like a human.
Learn how to make your products irresistible—schedule a free consultation with us NOW!