4 Must-Know Things When Choosing a PR Firm for Your Interior Design Business
The interior design industry is worth several billion dollars in the U.S. alone. With thousands of companies to compete with, chances of standing out of the crowd without engaging a public relations agency are quite slim. If you are looking to expand your interior design business, consider the following tips when choosing a PR firm.
The Ability to Handle Communication and Marketing
One of the main reasons you may choose to engage a PR firm in your business is to let the third-party handle communication and marketing while you focus on working with their clients. Interior design public relations firms are meant to help you balance such business needs.
It is important to think about how much time and effort is wasted trying to balance advertisement, reputation, branding, and other tasks that are necessary for growth.
Focusing too much on marketing and communication takes away from serving the existing customers. The problem increases the likelihood of your customers considering business rivals in the future. Interior design public relations may help you retain the current business while fostering growth.
A Consistent Partner
A common reason why high-value clients return to the same businesses repeatedly for their interior design needs is consistency. Your clients want to be guaranteed excellent quality every time they make a call. Failure to engage interior design public relations may prevent this from happening. The main reason for this is that your resources will always be split between important business aspects.
However, a public relations company will help you manage some of these business tasks while doing so excellently. You want a firm that is consistent in delivering high-quality performance while offering an affordable package.
Experience is a critical aspect of interior design public relations companies. You should note that the number of years that an interior designer PR organization has been in the industry is not as important as the excellence with which it has delivered various projects.
A Recognized Name in the Industry
Choosing an interior design public relations firm should be informed by the reputation that the company has developed with its clients. You want to focus on customers who operate in the same industry as your business, that is, interior design. This means that you can call a few potential allies and ask them the interior design PR firms they recommend.
You should be careful when doing this since some of these partners could be your toughest rivals in the future. Another subtle way of going about this is reading corporate reviews on potential PR firms' websites and following up on the testimonials. Most communication agencies that offer PR for interior designers will brag about satisfying high-profile clients on their official website and social media profiles.
The Market Reach of the PR Firm
When hiring a PR agency for your interior design company, you must consider how intensive the service provider can be in marketing and communication. Interior design public relations cover delicate services, meaning that you want a PR firm capable of exhausting all the valuable avenues for building your brand.
As you may have expected, most businesses have largely moved to online circles as a dominant marketing platform. For instance, content marketing is taking the lead with 91% of businesses embracing it. You have to ensure that the interior design publicist is fully conversant with such online marketing strategies.
Interior design is one of the fastest-growing sectors in real estate, making public relations a necessary service for such business. Choosing the right PR firm is critical to foster growth and allow interior designers to devote full attention to their clients' projects. Contact us to learn more about public relations in interior design.