Best Interior Designers To Follow On Instagram
Let’s face it, the number of Instagrammers is endless, and navigating the highly saturated platform can be overwhelming for most people. From design ‘influencers’ to industry veterans, and even completely virtual Meta/Web3 designers - interior design Instagram accounts can stimulate a new sense of connection between both designers and potential clients. Social media is both a creative outlet and a way to share your work, and a vital way for designers to find and attract new clients. It’s the number one place to be for anyone in the industry.
Looking for inspiration? These interior designers have stunning social media spaces that instantly get your attention. These beautiful Instagram spaces will leave you feeling inspired, motivated, and maybe even energized to spend a little more time on your own profile!
Want to learn more about how Instagram can help grow your interior design business? Click here for the interior designers' complete guide to marketing on Instagram.
Cara Woodhouse @carawoodhouseinteriors
This space oozes fun, shape, and texture, and is heavily scrollable. Cara’s design takes modern style to a new level and she’s not afraid to think outside of the box. Her page highlights are also a brilliant addition acting as a shop for all of her creations. This is a great idea for any designers who also have products.
Lindye Galloway @lindyegalloway
If you want luxury, cozy home interiors check this profile out. Lindye’s work is clean, desirable, fresh, and family-friendly. The photography is very well presented and it’s clear at first glance what she offers. This page is an inspiration for any luxury interior designer looking to improve their social media profile. She also has her own hashtag “create beauty give beauty” which is a great community-building strategy!
Check out her highlights for our favorite part - viewers get the full scope of the behind-the-scenes footage from her projects, from beginning to end! This is extremely useful in attracting clients, people love to know the ‘how’ behind the finished project!
Karen Wolf @karenbwolfinteriors
Think grand but cozy. Karen's work takes ocean-front Malibu mansion energy and infuses it with cozy, dreamy country cottage vibes. We love it! It’s luxury, and she showcases a ton of bespoke art on her profile. Her highlights are a great mixture of behind-the-scenes footage, press releases, and lifestyle. She also has a great community-building ‘fun and games’ story strategy where followers get to vote on certain aspects of her designs. It’s great fun!
Urbanology @urbanologydesigns
We love their tagline “We crave the unique and those who seek after it.” It invites an essence of excitement for anyone seeking an interior designer. Urbanology designs are elegant and very fresh and they really know how to work with subtle but powerful pops of color in their designs. Their profile is a great mix of professional photography, press features, and inspiring and fun quotes. It’s a very well-designed feed. They also have recently collaborated with AirBnB with their own property The Urbanology Cottage and you can watch the full journey on their highlights!
Amber Interiors @amberinteriors
A big, bold, and charming account that will inspire you. We love the photography style of this page which has Amber in a lot of her interior design projects. Whilst her feed is beautiful to see and works as a very successful portfolio, her highlights are the perfect mix of lifestyle and behind-the-scenes footage. We love her ‘car chats’ highlight which really allows people to connect with Amber on a different level, it's a brilliant community-building idea.
Studio McGee @studiomcgee
A large account that works as a great landing page for the huge array of content Syd and Shea McGee create. They are featured on Netflix, have their own shop, and have an NYT bestseller! If you’re looking for business inspiration check them out. What we love is that whilst their profile has over 3.4million followers, you can still feel the personality of the page. You can get a sense of who Syd and Shea are as people both outside and inside their business. People connect with people, and they’ve retained this throughout their success. This is important to remember as you grow your own page.
Emily Henderson @em_henderson
Well known in the industry, Emily's profile is full of light, fresh, and fun designs. She shares just the right amount of lifestyle and design content - she invites the viewer into her world. She also shares some great behind-the-scenes footage which is great for building a following. Her designs are also family-friendly and it’s clear who her target audience is.
As you can see from these examples, Instagram is the perfect space to share your work and attract new clients. These accounts have been growing for years, so it’s important to remember that we all have to start somewhere.
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