What Should An Interior Design Website Include?
In today's world, having a strong internet presence is critical. The days of business cards and in-person connections, whilst still around, are few and far between. Having an internet presence, more specifically a website is an important step in setting up your business. Your website is how a large majority of your clients will find you. And when your industry is mainly visual, having a strong website with great features is important. Interior design is one such field where the visual quality of your website is critical in attaining clients and attracting leads. Your website is the driving force to reach out to a wider audience, reaching people across the world, creating intrigue, and increasing visibility - whether you offer regular or e-design services.
If you’re wondering if your website needs updating, or maybe you have yet to create one, here are our top tips on creating a successful website that’s sure to drive more traffic and increase sales.
Do interior designers need and use their own website? Learn more here.
Start a blog
A blog is a vital part of your online presence, it is where you put all of your creativity into words. It builds a ton of trust and improves your SEO (search engine optimization). Your blog must be an expression of the work you do, sharing your aesthetic, sharing behind the scenes and sneak peeks, how-tos, and so much more! Whether you blog weekly or monthly ensure this is something you begin adding. Your blog works as a funnel to bring in potential leads, creating valuable curiosity and improving your positioning as an expert in your niche.
You want to work on finding the perfect balance between sharing who you are (your identity) and your brand's identity (the specific services you offer). Your potential clients need to be able to understand how you can help them, and your blog can help improve their decision-making.
Build a diverse portfolio
Your portfolio is what sells your services, it's the proof that people look at before hiring you. A creative, unique, and versatile portfolio showcasing all that you do is a big bonus. Flaunt your creativity and talent! Your portfolio needs to be clearly visible on your website and easy to find, you want it to intentionally show off what you do and your chosen niche. For example, if kitchen conversions are what you provide, don’t show imagery of bedrooms you’ve designed unless you want to offer this as a service. Include all the projects you loved, that were successful and represent you.
Your past work speaks volumes about your design style, and way of working, and is what can influence potential clients to connect with you.
Here are some tips to consider when creating your portfolio:
Invest in professional photography (and gain permission from the homeowner to use all imagery)
Attach testimonials to the imagery you share
Consider using 3D design software such as Foyr to showcase your work and behind-the-scenes footage
Consider your homepage
This is the first place people will land when they go to your website, so it’s the page that needs the most TLC and attention. First impressions last.
How do you want to capture their attention and entice them to continue browsing? This is something to think about. Knowing your ideal client well will help you build a website that attracts the right kinds of people.
Your homepage needs to be full of details, compiled in a simple way that invites the reader/viewer to continue browsing, think of it like a teaser or trailer. Your colors, images, fonts, and tone of voice - all of it need to be designed with your ideal client in mind. If you don’t have branding, now is the time to look into investing.
Learn about why building a brand is important in interior design.
Email opt-in incentives
Having a newsletter is another great way to connect with your audience, and a great addition to your website is to have a pop-up ‘opt in’ to your mailing list. The best way to present this is to have some sort of incentive, meaning people receive something for signing up. Ensure this is something of use to them for example a simple ‘how to’ freebie.
This ensures you’re visible to people in all areas of the internet, your website, social media profiles, and email list - get yourself seen everywhere.
Don’t forget your contact page too, you want it to be quick and easy for people to connect with you once they’ve spent time looking around your captivating website.
Enhance your About page
Having an informative and simple ‘about me’ page is a great way for potential clients to get to know you. Think of it like an interview with yourself, what would you want to know about a designer before working with them? This helps people to create more of a personalized connection with you, it builds trust and credibility.
Be expressive and share your style through visuals and tone of voice, maybe place certain facts about yourself that link to your interior design services, people may reach out to you based on what they read on this page. Mention your professional milestones, hobbies, passions, and creative flair to really show off your personality. Why not even consider a short introduction video that people can watch to really feel connected to you!
Building a website can feel like a big mountain to climb, especially if you’re starting from scratch. But it can also be a very exciting milestone for your business! Taking your time and ensuring you have each of the above sections will ensure your website provides all that your potential clients need to jump on a call with you.
We’re experts in marketing and public relations and our niche is interior designers just like you! So if you’re feeling stuck in your business and you’d like some support we’d love to help you find the structure you need.
CLICK HERE TO SCHEDULE A COMPLIMENTARY BRAND CONSULTATION.
Like this article? Pin it for later!📌
