Best Online Marketing Tips to Grow Your Home Decor Brand

If you own a home decor brand, then you can’t ignore the online world. With nearly 1 billion websites and more than 4.57 billion active internet users from all around the world, the digital platform has become a world in itself. With such a large pool of information and resources, you need the best online marketing techniques to make the most of this digital world.

Home is a place where all our stories begin and your brand makes it possible for people to feel comfortable and at peace in the space that they are living in. 

Be it boho, modern, minimal, or unique home furnishing and decor add true life to a house. However,  how will your ideal clients be able to reach you if you don’t advertise your brand efficiently? Welcome to the world of online marketing. The value of the home decor market in the United States was forecast to reach 202 billion U.S. dollars in 2024, a 20 percent increase from 2019 value, which stood at 169 billion U.S. dollars. There is a high demand for your brand's services! 

Your clients have access to a huge market as a result of globalization. With such a huge market to search in, how can you ensure the right people find you? Online marketing will help you take your brand to the next level, showcasing your work to more people, and aiding in you being heard, seen, and loved. 

The power of online marketing

Online marketing creates powerful opportunities for brands to tell their stories and share their services. Today, there is huge competition among brands to come in the top position in the market. Your online marketing strategy is a way to show the world what makes you unique, it’s how you attract your perfect clients and show them why you’re the home decor brand for them. Your home decor brand can use online marketing to cut through the noise and stand apart.

The question you may be asking is, how?

Do market research to guide your marketing strategy

Conducting market research is a way to understand your target audience. When you know what people want, what gets their attention, and what they are currently spending money on, it will help you create a personalized online marketing strategy for your own brand. Gain inspiration from your competitors too, what is working for them? Do you think you have something new to offer? 

WHY MARKET RESEARCH SHOULD DRIVE YOUR CONTENT AND MARKETING STRATEGY - Read more

Utilize the power of social media

If your brand doesn’t have a social media account, create one today.

The ease of social media has allowed millions of people to find new sources of inspiration to help them with their personal home decor ideas and plans. With the ability to purchase decor online along with the ability to scroll through multiple inspirational Pinterest boards and Instagram posts, the home decor market is ever-expanding its boundaries, and now is the time to take action and join in the fun.

As a home decor business owner, it’s important to be aware of how social media plays a large presence in this market. Involving your brand in this environment and creating a flourishing social media presence will help promote brand awareness while offering great value to new and retained clients. Here are some of our top tips when curating your social media feed:

• Use a wide array of media to share your work (video, professional photography, behind-the-scenes footage, etc). People want to know who you are and your style when they see your profile. 

For example, transformation videos are really popular and trending with specific songs on Instagram and TikTok. You can create a transformation video showing how your clients can transform their houses or room into classy, minimal, etc spaces.

• Keep it simple and targeted. Ensure your profile is designed for your specific audience, when posting ask yourself “Would my ideal client be interested in this?”. Aim for quality over quantity.

• Maintain a schedule for your posts. It seems pretty obvious, but many accounts fall into inconsistency in posting on social media. 

• Boost your posts to increase exposure. Play with social media advertising to get your work seen by more people.

Social media advertising platforms are so effective that you can now target your ads to specific people. You can target people based on their demographics, preferences, age, and attitudes! Spend some time investing in ads and you won’t be disappointed. It also means you get to connect with people who do not follow you.

• Engagement is key! Spend time connecting with your audience and building high-quality relationships with people. 

The social media platforms we recommend are Instagram, TikTok, and Pinterest.

Having a solid content and social media strategy will also help you get noticed by the press. Learn more about it here.

Set up a Google business page

Make it simple for visitors to discover your brand by using a service called “Google My Business”. Google my business helps your brand to verify your business on google. Having a business page on Google helps you reach your potential customers and let them know your location, you can also showcase reviews and use this as an extra sales page. For instance, if someone searches on Google for a home decor brand, your brand name with location, and reviews, will pop up. This way your customers will know your location and brand name easily. 

Make use of remarketing

Remarketing is a digital marketing strategy through which you can re-target your website or social media visitors or engage with your previous customers. For example, you visited a website in search of a new couch, spent some time there, but didn’t buy anything, and then left. 

However, after that, you may have noticed ads for that same website and couch multiple times on search engines, email, social media, etc. That is exactly what remarketing is. 

Remarketing can be done by using different channels, such as Google, Microsoft, Facebook, Instagram, Email, Whatsapp, and SMS. Remarketing is one of the best ways to increase sales within your business. 

Whilst there are many ways to market your brand online, once you know exactly who you’re marketing to, it makes the experience much more interesting, successful, and enjoyable. Figure out what online spaces your ideal client spends their time, maybe it’s more Instagram than TikTok, or maybe they are more of an “I’ll just search on Google” type of person. Once you know this you know where to go and what type of marketing to focus your time and resources on.

Would you like support to grow your online marketing strategy? Click here to schedule a Complimentary Brand Consultation. 

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