3 Ways to Get Your Interior Design Business Published

They say that all press is good press, and while this may be so, how do you go about getting it in the first place? Especially if you’re a small business, or just starting out. Fear not! We’ve got you covered. We’ll be sharing three brilliant ways to get the media talking about you - in a good way! - and to get your interior design business published this year.  

1. Build relationships early

Do you have a specific publication you desire to be featured in? Many businesses want to connect straight with bigger publications and whilst it's great to have a goal, don’t forget to check out your local publications too. With a little research, you can often find local journalists interested in interior design within your own town or city. If you find someone you like, start interacting with them! Get yourself and your business seen. Start by following them on Twitter and other social media platforms they are active on. Engage with their work, repost, comment, etc. 

Remember that building a relationship takes time. Authentic interaction and engagement with their content are key. Humans connect best with humans, so share your personality on your social. As an interior designer, your personality matters, too! Ensure your own social media is up to scratch and a place that really showcases your business, your style, and yourself. 

If you can get connected with your local publications, it will give you a great boost when it comes to connecting with bigger publications.

2. Create your own press release

If you have something you want to share with the world, something newsworthy in your business, write your own press release. Maybe you’ve just finished a new renovation? Advocate for your business and write about what you have going on. Publish it on your website, blog, social media, and even directly to the press. 

Here are our top tips to write a press release:

• Make sure what you’re sharing is actually ‘newsworthy’ and something people need/wants to see

• Have a great headline that grabs people's attention fast

• Keep it short and simple, don’t overcomplicate it

• Include a call to action for people to connect with you and your business

• Consider what media you use (photography, videos, quotes, etc) make sure they are relevant and attention-grabbing

• Don’t forget about SEO (search engine optimization), include keywords to make your blog more searchable

To learn more about press releases and how to reach out to an editor, click here: “How do I get featured in Architectural Design”

3. Pitch 

You have to be an advocate for your business and sometimes this means reaching out and asking for the free press. Instead of writing a long press release, try pitching the press in a more collaborative way.

Get in touch with journalists and editors and pitch them an angle, a topic that you think will catch their interest. Offer them your expertise on a topic they are covering. Share about a new trend you’re working on and ask how you could work together. Pitching is a great way to give ideas to the journalists of topics you could participate in and see what are their needs and interests. 

PRO TIP: Most publications have their pitching email addresses right on their website as well as an editorial calendar mentioning all the important dates and topics they are planning on covering throughout the year. Make sure to check first so you can send your request in a timely manner

Getting press for your small business is a great tool to increase brand awareness, boost your credibility and help to build up your reputation in the community.

Getting your small business published, especially for the first time, can feel really overwhelming. This is why hiring an expert PR team can be highly beneficial for you. Take the overwhelm out and receive the help you deserve. We have built strong relationships with editors across the interior design industry and they trust the content we send them! If you are interested in learning more about our PR offerings and how we can help you get your name out there, reach out to us today!

Click here to schedule a Complimentary Brand Consultation.

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