Brand Storytelling Example to Grow Your Business This Year
Your brand’s story is one of your biggest marketing strategies. In today's, mostly online, market, people are seeking to feel connected to the brands they choose to buy from. People are less attracted to big corporate companies and are leaning more toward brands where they can connect with the people and the story behind the products and feel part of a community.
Your brand, no matter what you sell, is an extension of you. Whether you choose to share your personal story in relation to your brand or to simply share how your brand began, you will begin to attract customers who are willing to buy from you again and again.
The right brand narrative has the power to increase the value of your product or service by over 20 times. If you haven’t spent time working on this, you’re possibly missing out on the huge revenue-boosting potential of this content marketing strategy.
Why does the story matter?
Your brand story is what makes you stand out from your competitors, it's what makes you significant in the eyes of your consumers. You could sell an identical product and your story, your authenticity, and your brand voice will be what entices buyers to purchase from you over someone else.
When marketing storytelling is done well it has the power to:
Provide clarity, curiosity, and connection. Relatability is a huge factor in the social media industry. If you sell via social media platforms, being relatable and showing the ‘human’ behind the posts is your secret sauce.
Motivate and inspire the reader to step into the story, they feel like they get to be a part of the brand, instead of simply buying from it. People need connection, now more than ever, and your storytelling gets to invite people into this. You get to offer them, not just a product or service, but an experience.
Improve lead generation significantly.
How to share your story
Let’s take a look at some brands that excel in their storytelling, voice, and online presence. You will see that it doesn’t matter which industry you are in. Storytelling belongs everywhere.
Soul Cycle - Find your Soul
Their inspirational narrative is what attracts people in. The instructors are closer to motivational speakers than teachers. The use of the word ‘we’ brings the reader into something, they feel a part of it. SoulCycle offers a tribal, community experience with each class. “Our riders share a SOUL experience. We laugh, we cry, we grow – and we do it together, as a community.” It’s everything that people feel they need. There is a sense of belonging to be found.
Their power narrative voice is what has made them one of the most successful cycle-based workouts in the world. They use their brand voice and storytelling in a way that makes you forget you are simply paying for a workout (that you could technically do anywhere). This is a great example of the power of storytelling and how it can make you more significant than your competitors.
“Storytelling is one of the most powerful ways to breathe life into your brand and is also one of the main components of a solid content marketing approach.” David Campbell, Right Inbox.
Authenticity and honesty are vital factors when it comes to brand storytelling. Your brand story carries you through from the foundations of your business, until its completion way off in the future.
Dannijo - Jewelry
Founded by sisters Danielle and Jodie Snyder in 2008, Dannijo has brilliant visual storytelling, that has seen the brand extend beyond jewelry to clothing, shoes, and handbags. Not only that, but they have also built a strong celebrity following, which in itself boosts sales astronomically.
They believe that successful storytelling is the key to creating a successful lifestyle brand. Danielle mentions that it’s important to “create narratives that are so compelling to consumers, they want to build your products into their lives”.
What story are they telling?
The sisters use Instagram to share their lives, both inside and outside of the business. Whilst also sharing snapshots of beautiful people, including celebrities, wearing their products. Because their products are so popular with the rich and famous, and the general public, it creates a sense of luxury and excitement.
They are constantly sharing stories online, via interview, always staying true to their voice. You know exactly who you’re watching when you tune in. Their ‘about’ page shares their initiatives, including creating sustainable economic opportunities for women in underdeveloped areas, this allows us to glimpse the ‘human’ behind the brand. It also shares their ‘why’. They constantly put themselves at the center of their marketing, you feel like you are buying into a movement, there is a connection with the sisters themselves when you purchase their products.
The ‘why’ behind your brand forms the basis of your storytelling.
You didn’t just get into business to make money.
They also have a popular blog and podcast, giving them multiple platforms to share on. Having a blog connected to your brand is a brilliant way to give people an insight into who you are. It also keeps people interested and provides way more value than a simple ‘about’ page on your website. People need value. Linking this back to old-fashioned sales, it really is true. People buy from brands they know, like, and trust.
Whilst a lot of marketing advice is customer-focused, with the customer being at the center of your brand and storytelling, it’s important to think outside of the box a little. Whilst this is still true (no customers = no brand), what people desire is changing. People want inspiration, they want lifestyles, community and to feel part of something. You can use your storytelling to invite them into your movement and community, with your product or service being at the heart of it.
If you want help defining and building your storytelling, we’re here to help! Clickhere to schedule a Complimentary Brand Consultation.
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