2022 Marketing Trends To Try As An Interior Designer

The one size fits all marketing strategy days are over, as brands expand, find their personal flare, and connect to their authentic voice, we are being called to truly find what works for us. Interior designers are no exception. As the online world expands, designers are being invited to share more of their motivation for their work. To market themselves, just as much as their work. 

You are the core of your brand. 

Everything requires personalization, from your branding visuals, your sales techniques, and the way you show up. To really stand out, your clients want to know who you are. 

Your social media is your new website and portfolio, so dedicate time to nurturing it

Let's talk personalization, what do we mean by this? It doesn’t mean you need to share every inch of your personal life with your clients, and potential clients, but a media feed that is simply images of your work will no longer cut it.

Begin showing your followers what happens behind the scenes, show them the ‘how’ that creates the finished product. Social media is just that, social, so think of it as a community-building platform. 

Create laser-focused content that targets your audience and makes them feel like they are a part of your tribe. An example of this is sharing live videos of your design process, interacting with your audience through Q&As, asking for their feedback, and sharing conversations with your clients about their experience working with you.

Check out the TOP 3 SOCIAL MEDIA PLATFORMS FOR INTERIOR DESIGNERS

Create content that differentiates your design business from your competitors

Content is queen. Just sharing a blog here and there and some images on your website isn’t enough to attract your ideal client. You want loyal customers who will happily praise you from the rooftops. 

You want a clear, and targeted content strategy that helps to position you as an expert in your industry. Your content needs to align with your business goals, for example, if you’re hoping to attract more clients seeking total home renovations, your content needs to reflect this. You need crystal clear focus so that it’s obvious what your skillset is. 

People come to social media to find an expert who can help them bring their ideas to life and solve their problems. Your sales consultations are simply “confirmation calls” and your content can help make this happen. 

The world doesn’t necessarily need another blog about the top 10 shades of yellow to brighten a room unless there is something unique to share. Your unique and personalized take on mainstream ideas is what will showcase your talents. 

What do you have to contribute? 

How do you create content that is different?

1. Know your niche.

This is important as it defines your entire content strategy. Your niche is the type of person you desire to serve, your area of genius is the type of design transformations you offer.

Here’s an example:

Your niche could be new parents who have just had, or are expecting, their first child.

Your area of genius? Nursery conversions and designing safe, child-friendly, cozy homes.

From here you can begin to clearly showcase your work, creating it with your ideal client in mind.

You may be fantastic at kitchen conversions, but unless it’s in alignment with the above, it’s not part of your content strategy. Don’t showcase things for the sake of it, it’s important to have clear intentions with each post.

2. Share your unique design process

Do you have a special way of doing things? If so, share it. People love to know how things happen. Write a blog about it, share a live video, or even tap into the Instagram Reels or the TikTok market.

Storytelling is a crucial part of content strategy, people enjoy being taken on a journey, so share behind-the-scenes footage, imagery, and plenty of before and afters. Ask your clients how they felt before working with you, and then how they felt after the project completion and share that.

There’s a lot to play with and create with.

Compelling stories allow you to sell without ‘selling’. Do you struggle to translate your work into words? If so, hire a professional copywriter. Don’t feel like you have to do this all on your own. 

Conversational marketing as a means of interacting with your audience

Many people have become a little bit numb when it comes to interacting with typical ads campaigns. We are flooded by them on a daily basis. People don’t really connect with businesses, they connect with people. So speak to your audience in a personal way, as though they are next to you in real life. 

Educating your clients about why they need your specific services, instead of hard sales, is the way forwards. 

This is where knowing your niche helps. Centering your conversations around their needs, desires, and pain points will help boost your attractiveness to potential customers. 

Utilize video marketing

With TikTok booming over the last two years, video content is the true king. Especially short, value-packed videos. If your design business doesn’t have a video marketing strategy in place, now is the perfect time to implement one. 

Video content links to everything we’ve previously mentioned. Talking with your ideal clients, with a conversational style, will really help boost the know-like-trust factor of your business. Not to mention that building your Instagram audience has never been more possible as the algorithm favors video content (in a bid to compete with TikTok). 

How to start creating video content?

1. Take your clients on a journey

Share your design process from start to finish. This is a great way for your audience to get to know you, and your work. 

Instagram stories are great to do this! 

2. Create video versions of before and after’s

It’s much more fun watching a video of a before and after than reading about it or looking at photos. People love to see things in real-time. It feels more authentic and enjoyable and it helps them better understand if that is something they may need as well.

Video content is likely to produce more leads than traditional static images because it shares your energy and personality.

3. Remember, people connect with people.

Are you ready to level up your marketing this new year? If you are ready to grow your interior design business and don’t have a solid marketing strategy yet, now is your time! Click here to schedule a Complimentary Brand Consultation. 

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