False Ideas on Public Relations & How to Get My Interior Design Name Out

Do you browse your favorite online publication wishing to see your name mentioned as an expert? Do you go through a prestigious interior design magazine picturing your latest project being featured?

But you have no clue how to get started with your public relations? We promise, it’s not as impossible as it may sound!

1.       Getting published is only for my own ego: FALSE

Getting published in the media can have a huge impact on your entire business. Of course, it feels pretty cool to brag about it to your friends and to feel like you’ve “made it” because your picture is in a magazine. But that’s just collateral benefits. More importantly, getting published is a huge help to get the word out about your services and what you are up to.

Having your name written down in a magazine shows that you are a respectable business that is being endorsed by trusted journalists. A good public relations strategy will get you further than any ads. It is the best way to grow your audience and your sales.

2.       Media don’t need me, I need them: FALSE

The media needs content as much as you need to get your name into their paper. Editors and journalists are looking to find fresh ideas all the time. If you come and present a story that interests them that’s one story less they will have to look on their own. Put it in this way: you’re doing them a favor.

3.       I need to already have insider connections: FALSE

You don’t need to know anyone working at the magazine to have a chance to get published. What you do need is a good story and you can start making your own introduction.

Research the editors you will want to share your story with, read other articles they wrote, try to find as much information on them as possible, and leverage that information in your pitch. If you know they are particularly attracted to the minimalist movement, tap into that to create a bond and pique their interest.

4.       The more people I reach out to, the more chances I have: FASLE

Don’t send a generic email to a mass audience. Instead, make a list of the top 5 publications you want to get published in. These publications should be chosen depending on how relevant they are to your business. Is their target readers your ideal customers? Perfect!

Reach out to one publication at a time. This allows you to really understand the magazine you are pitching and cater to them which will increase your chances to be published. Understand their style, what they talk about, their story’s angle.

Check out the editorial calendar – usually available on their website. It lays out what they will be talking about throughout the year and when so you know how to make your story relevant and when to best pitch them.

5.       More is better. I’ll share my entire story and all my pictures so they have more information to make a better decision: FALSE

Keep in mind that editors are busy people. Get to the point. Show how your story is interesting to them and share a couple of pictures. This is your teaser. If they want to know more they will reach out for additional information.

If you are having a hard time writing the most effective pitch, find the right contact information, and if you want to increase your chances to get featured, get in touch with us. We have lots of resources that you can benefit from and years of expertise to share with you. Click here to schedule a Complimentary Consultation.