How to Reduce Anxiety When Posting on Social Media

It’s easy to get trapped into the numbers game of social media.

How many likes, how many comments, how many followers? All of a sudden a post about a happy memory starts making you nervous and you start doubting yourself because you didn’t get as many likes as the previous post.

These numbers can ruin our mood and increase our anxiety. More importantly, they can ruin our entire social media strategy.

If looking at the data is important and implementing a strategy crucial in order to have a powerful impact online, it is also key to stay aligned to our mission and our authentic voice when sharing.

Our social media accounts are a reflection of our business, our services but most importantly our personality, our mission, and what we stand for. If we let the numbers game take over our authentic voice this could really hurt our reputation and our relationship with our customers online.

Here is how to share your authentic voice on social media and build a strategy that is true to you and your business to make a positive and powerful impact. 

1.       Your goal is to support your ideal customer

Before writing a post or sharing a picture, take a second to ask yourself how this post is going to benefit your ideal customer.

You don’t need to please every single person online. This is actually counterproductive. Instead, get clear on who your target audience is and what they currently need.

Here are different benefits your post could have on your audience:

-          Help your customers understand who you are by sharing fun facts about you as a person – especially useful if you work directly with customers.

-          Share something funny, relaxing, informative that will be of interest to your customers. When your customers scroll down their feed, what are they looking for?

-          Give more information about your products, help them understand what you are offering and how it is different from other brands.

-          Share company news to help customers find easy and useful information about your business.

-          Talk about your mission – by buying your product or service, customers also support your mission. 

2.       Create a ritual & share from your heart

Ask yourself why you are posting and who you are trying to please? Is the information really valuable or are you just trying to show up in the latest hashtags and get lots of likes? The intention you will place into your posts has a lot of value.

This doesn’t mean that you can only post when you feel creative. Most of the time we actually don’t feel like writing so if we start doing that we will end up never posting about anything.

That’s when your strategy and planning come into place. At the beginning of each month sat down and write about the topics and subjects that are relevant to your business and your customers. Make the schedule ahead of time and get your content ready.

Create a ritual so you can do it when you are feeling creative and connected to your business. This allows you to stay top of mind and share regularly, even when you don’t feel like it because you will have already done the work. That also means that you will be sharing from your heart and not because you have to.

Believe me, your customers will notice the difference between a “fake” empty post and one that has true meaning and is well thought of. 

3.       Build a community

Start looking at your followers as your friends and members of your community.

As a community builder, that also means that you don’t want everyone in it. You don’t want the biggest community possible, you want the most engaged one.

Seeing your followers as a community will help you to engage with them more deeply and attract people that really align with your values. That means that adding hashtags just because they are popular without representing your message will not make any sense for you.

If you could gather your followers in the same room, would you all have a good time and get along? If not, ask yourself who you are attracting and what part of your current messaging is attracting the wrong kind of people.

4.       Use your own voice

You are a real person talking to another real human being. By using your natural tone of voice you will become more friendly, approachable, and easier to connect with.

In real life, how do you talk to other people? What words do you often use? Are you more friendly and cracking jokes or are you more formal? Stay true to yourself. That will not only be easier for you but will also help your customers have better expectations. 

5.       Show your real life

We often focus on the positive aspects that picture a dream life. By adopting a more authentic voice, we encourage you to also show the behind the scene, the struggles, the doubts. People will not love you less because you’re not always that confident or because they learn that it was hard for you to get where you at today. On the contrary. You will become much more relatable, more human and easier to connect with. It doesn’t mean that you need to share that hard part of your life as soon as it happens to you. Process it, take time to reflect on it, learn the lessons from that experience, and then feel free to share those moments from a more grounded point of view. 

When you focus on being authentic, you won’t look at numbers the same way. Would you rather have thousands of fake followers or hundreds of engaged ones? Would you rather have thousands of likes or a handful of meaningful comments?

Don’t get stuck into the numbers. Don’t post with the intention to get more followers. Instead, focus on your message and share it with your community. Share from a loving place and call in deep connections.

An authentic voice and intention mixed with a strong strategy is the magic recipe for a successful social media campaign. If you need help finding your voice or putting it into a strategic plan, get in touch with us today. Click here to schedule a Complimentary Brand Consultation.

The world needs you the way you authentically are.