How A Press Campaign Can Help You Relaunch Your Business

Press is a great way to relaunch your business. It can give you a boost online and get people interested in your products again! It doesn’t matter if you’re a new business just getting into the scene, a brick-and-mortar that’s moving online, or you’ve been around for 20+ years and want to get more clients, being in the press is a powerful growth tool to reach your revenue goals for 2023 and beyond.

Press can help you make something that's been around for awhile seem exciting again, even if it's not new at all. There are lots of ways to get press: you could do an interview with a well-known journalist, submit an article on your blog or website (and then syndicate it), go viral on YouTube, or host an event where reporters will attend. But whatever method you choose, getting into the press will help revive the luster of anything from old news stories about how effective your product is and tell the story of why you started your business in the first place.

Press can get you noticed, give you authority, and make you seen.

Getting press is one of the most important aspects of launching a business or product. Press will help you get noticed by potential customers, give your business authority in its niche market, and make it seem like something new has just come out on the market even if it’s your signature product that’s been around for years!

Press can give an old business new life.

If you're running a business and want to bring it back from the dead, press is one of the proven ways to do it. Maybe your product or service has been around for a while, but no one seems interested anymore--or maybe they just don't know about it at all. Press coverage will give them a reason to take notice again; the right kind of coverage, placed in authoritative publications that your target audience reads and views as noteworthy, could make something that's been around for years feel relevant again.

Even if you've had press before, getting into new press can give you a boost online and get people interested in your products again.

You'll likely want to update any old press mentions on your website, but first focus on writing new content for the blog posts and social media updates that go along with each piece of coverage.

The Press Agency you’re working with will know exactly how to revive old pieces of content or press to help boost your current investment with them so that you get the most out of your campaign.

Relaunch your business by getting into new press.

Getting the word out that you have a valuable offer will help people be interested in it again. Press is an organic way to “advertise” your products and services, and tell your brand story too. A press piece with a story about the “why” behind your business lets people know what you are doing – When people feel they are supporting something worthwhile they want to be involved with the brand, which often leads to new customers, and old customers coming back for more!

Press can bring your product or service back to life

Re-launching a signature product with a fresh round of Press placements is a great way to get noticed, especially as attention becomes the most valuable social currency and people are less and less interested in being “sold” to. 

Press releases tell a compelling story, and entertain the way an ad isn’t able to do anymore.

Unfortunately it's not enough to have a good (or even the best) product or service anymore; you also have to be able to promote it effectively in order for people who might benefit from what you have to offer can find out about it.

Press coverage is one of the best ways of doing this because it gets people talking about what you do and why it’s essential to their lives. Re-telling your “why” with a press campaign is a great way to relaunch and revive a business that’s already doing will and has a proven product or service. With so many publications that have amassed large audiences you can simply tap into those communities and present what you offer in an engaging and interesting way.

Press can help you get noticed by new customers and is an essential part of building credibility and authority for your brand. If you're looking for a way to make an old product or service seem exciting again, press is one option that many businesses are seeing have a huge impact on their growth.

Ready to see what well-placed Press can do for YOUR business? Book a call with us today to discuss!