How To Use Trends to Boost Your Brand in 2023
If your publicist, marketing agency or social media manager has gone over your 2023 growth plan, there's a good chance that you've heard the word "trends" quite a bit.
With so many different ways to keep up with them (from clips on the news, to scrolling popular blogs, and influencer social media accounts) it's easy to get overwhelmed by the sheer number of trends out there.
However, it's important not only to keep track of trends while also making sure they fit with your brand's core values and messaging. In this article, we'll discuss how exactly you can use trends to boost your brand in 2023!
How do you keep up with the trends when you need to focus on building a brand?
A trend is a fashion or design aesthetic that's popular for a short period of time. A classic, on the other hand, is something that has stood the test of time and remains relevant even decades after its inception. Both trends and classics can help you create an effective marketing strategy for your brand in 2023.
To keep up with these trends (and make sure your marketing strategy stays fresh), here are some tips:
Identify what's hot right now by checking online sources like Pinterest Trend reports (check the “Design” and “Home Decor” options to see trends in your industry) or Instagram every day to see what people are posting about their favorite products or brands. This will give you an idea of what types of content they respond well to--which may differ from what worked last year! For example, if everyone is sharing photos with gardens or bouquets as inspiration for their interior design projects...well then maybe it's time for another floral-themed campaign?
Use recent events as inspiration when creating new content ideas--trends often emerge from current affairs such as politics or pop culture happenings like sporting events happening around the world (like the wave of Rihanna themed memes from her Super Bowl performance). By incorporating these elements into campaigns during major news events (like elections), you’ll get in front of more people faster.
Having even just one post go viral from a pop culture reference (or posting your take on a current trend) can give a boost in followers and eyes on your business.
Identifying trends is a great way to drive your marketing strategy.
Trends can help you get a deeper understanding of your market, your customers and competitors.
Trends don't always come from the top down; they can also be generated from within the industry or organization itself. For example, if you notice that your team members are talking about how much they love working with a company because of its emphasis on work-life balance and flexible hours, then maybe it's time for you to consider sharing some behind the scenes content (which is a popular trend that started in 2020 and is still going strong) in order to attract more clients who value that type of company culture.
It's important to understand that not all trends are equal, and not all brands should jump on every trend.
Some trends will be more relevant to your brand than others.
Here are some examples of trends that are relevant to the interior design niche:
Museum Aesthetic (Ex. Surrealism and Neoclassicism)
Stone as furniture and floors (over wood)
Blush and nude tones (over jewel tones or neons)
Nickel and silver (over gold and bronze)
There are many different ways to get involved with trends, but it's important to make sure they fit with your brand's core values and messaging.
While designing new products and services, it's important to keep your brand codes in mind.
Brand codes are the foundation of your brand. They're the values that you stand for and promises you make to your customers. Brand codes are what make your brand unique, so it's important to keep them in mind when designing new products or services, as well as choosing what trends to report on.
You can use trends as inspiration for creating content, bringing attention to current products and services you offer, or even create new client offerings.
In order to use trends effectively, you first need to understand the difference between trends and classics. A classic is something that has stood the test of time and will always be relevant--think black tuxedo suits or Chanel perfume bottles in their signature square shape.
A trend is something new: an emerging idea or design that becomes popular over time but may eventually fade away when something else comes along (like the popular “Instagram Cloud Sofa”).
Trends are fleeting by nature. However there are some great examples where brands have successfully capitalized on these fleeting moments by being able to identify them early enough and continue building upon this momentum moving forward into future seasons, or revisiting popular moments.
Trends are a great way to stay relevant and keep your brand fresh. You can use them in many different ways, but it's important to remember that not all trends are equal. Make sure that your brand aligns with any new trends you want to adopt before jumping on board with something new.
Ready to make sure your brand is focusing on the right trends at the right time? Book a call with our team to discuss your company’s growth needs!
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