How to Make the Most out of the Newest Media Outlets

One thing that is consistent in media is the need to be on mainstream outlets that have a massive following. Nowadays, that doesn’t just mean certain papers. To be honest, it doesn’t seem like people want to go out of their way to simply read anymore. Most people find out news, updates, and stories from short videos on social media. Now of course this is hard to rely on because anyone can post almost anything.

With that being said, some news outlets are still thriving because they chose to get digital, although there are still the classics like Forbes, Wall Street Journal, and The Today Show. While these get good tracking, the mainstream media consumption is consistently declining at a steady rate. Statistically, between paper and digital, people will spend just over 10 minutes per day reading a newspaper, but get lost in the digital world reading and watching the news for over 6 hours a day.

The question here isw are these mainstream media outlets still getting all this extra attention. In our opinion, it has to do with who is running them. In this case, the baby boomers are predominantly in charge, for now. If you think about it, it makes sense. If you want to put out a portfolio of a new or redesigned hotel into the world, print is still a big deal. This is because the boomers are still the majority buying in the industry. You typically don’t find people in their mid to early 20’s buying, upgrading, renovating, etc. hotels, especially not luxury ones. However, let’s not underestimate the power of the digital news with the Millennials.

NextGen media outlets like Cheddar push out over 19 hours of live news...a day! How? Cheddar uses digital sources such as Hulu, Roku, SlingTV, DirecTV, YouTube, etc. to reach a demographic that simply appreciates the instant media and news updates. If you’re a millennial or Gen Z, it’s pretty hard to ignore or miss this style of media. Soon it will be the predominant way to find out about anything.

Now, media is not just used for releasing news. Outlets like TalentCulture and other marketplaces provide a space for like-minded people of certain industries to learn, subscribe, and participate in discussion and education. For the design industry, it’s hard to find a place where it’s not overly competitive for procuring business, so it’s nice to have a safe place to get together, find others in the industry, and bounce ideas off the “wall” to see what you’ll get back.

Bottom line is, everything is new at some point. Ignoring or pushing away new things can stunt business growth, especially if they are targeting a key demographic for your business. As the world becomes more and more digital, it is important to keep up with platforms and media outlets that reach the audience you want for your business. The longer your business is around, the more your demographic can and will change, so keep an open-mind because the world is constantly changing.

Make the most out of your newest media outlets. How do you start? We can help. Click here to schedule a Complimentary Brand Consultation.