How to Start Marketing Your Design Business Through Podcasts
Do you know that in 2019, 45% of the world is in social media for any kind of purpose, and an average internet user spends nearly 2.5 hours browsing through different channels? Taking the unfortunate global spread of COVID-19 with which the entire world is encouraged to stay home, these statistics would likely be much more significant considering the internet was one of the first opportunities we turned to for information, collaboration and entertainment. Now and then, we see new social media platforms flourish, and one major trend that has been trailblazing its way to becoming one of the biggest venues for exposure are Podcasts. Whatever topic you may be interested in, there’s almost always a podcast channel or expert dedicated to that area.
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For marketers to be successful in today’s world, one continually has to look for different digital marketing principles to gain more exposure. Being seen, heard or known in whatever digital platform means business, because an audience is equivalent to following, and ultimately, leads. Podcasts offer a totally different dimension to media because, just like music, they can be accessed anywhere, and you can listen to one while doing something else like while you’re driving to work, or while doing the laundry, or even in the middle of a workout. We have communities revolving around specific podcast topics and in the world of interior design, there is undoubtedly a growing following for it with specific niches that can range from inspirational, business-centred or informational.
If you are an interior designer and podcasts seem a bit of a new thing for you, it’s not at all too late for you to join the bandwagon yet. Podcasts are a way for you to connect with other people in the industry, and it’s also an avenue for you to market your business and be known. As a Public Relations agency, one of the ways we suggest for you to gain notoriety and business exposure is by participating in Podcasts.
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Over the course of recent years, we have seen substantial growth of designers turning into podcasts as a source of information and inspiration, and a place to market their business. Why so? We know a lot of reasons. One is that Interior Designers are probably one of the busiest people on the planet and might even be an understatement—so while we’re rushing between gates and pressing toward deadlines, playing a design podcast makes it all bearable, if not fun. Second, the design community is an ecosystem of people whose expertise are intertwined—contractors, architects, technicians, etc.—and it’s nice to stay connected with the whole community. Podcasts have made all of us in this design ecosystem talk about issues and topics in the language we all speak the same. Third, and probably the most important reason is that podcasts are becoming so huge locally and globally that interior designers are making use of this as a venue to promote their expertise and their business, and grow their audience to exponential levels.
With all the great takeaways interior designers can get from guesting in a podcast, the goal now is to get you there. One way is to work with a PR agency that is well connected with the design industry and the interior design-specific media that revolves around it. As a Public Relations agency, the core of what we do is to bridge that gap.
Do you want to land a spot in design podcasts? We can help you. We’ve helped so many interior designers achieve this goal. Go HERE to request a consultation.