Is receiving an award really that important?

Have you ever dreamed of receiving an award for your work? Do you feel like this is too out of reach? Or that it’s just about prestige but it doesn’t really do much for your business?

We help our clients to submit and win awards in their industry and we have seen how big of a positive impact those have. Let’s see together why receiving an award for your business is that important and beneficial and why you should start applying now.

1.       It raises awareness for your company

Winning an award suddenly brings your business in the spotlight in your industry. You are now part of the list of winning industries. This is a huge recognition by the industry which makes your company more visible.

Visibility is crucial in order to constantly get new clients. That means that people can find you on their own and you don’t have to chase them yourself in order to increase your client base.

2.       It’s a social proof that you are good

A trusted source just acclaimed you as the best business in a specific category. This is one of the best proof that you can get to confirm that you are an expert, and people can trust you to do business together.

Customers who don’t know you love seeing this kind of proof of your expertise. Especially when it comes from a trustworthy source. That convinces them that they can spend their money on you without the fear of making a bad choice and investing in the wrong people.

A third-party recognition of your expertise acts like advertising on steroids. The problem with advertising is that the message comes from you. People keep in the back of their head the idea that you may be lying. When it comes from a recognized and trustworthy third-party on the other hand people feel more comfortable trusting the information.

It’s like hearing this cookie is the best cookie you would ever try. Would you believe it more if it was coming from the company itself or from someone who doesn’t work there?

3.       It puts you ahead of the competition

Not every company wins awards. Only the best ones and all of a sudden you are one of them.

Customers want to work with the best companies. How many times, for example, have you searched on Google for “the best xxx to do xxx”. It makes sense we want to invest money in great products and services.   

Winning an award puts you ahead of your competition which is especially important in a highly competitive industry such as interior design. This is a great way to differentiate yourself from all other companies.

4.       It helps create new relationships

Having an award helps you make new contacts. For your business to be successful you need customers. But not only. You also need great business connections and relationships. People in the industry will hear about you and want to get to know you and do business together.

5.       It opens the door to new opportunities

Receiving an award is a great opportunity to be published in the press and be in front of new clients. This opens the door to talk to editors and present your business in a newsworthy and trustworthy way.

6.       You can charge more

Now that your worth and expertise have been proven and celebrated, you can feel more confident to charge more for your services. Customers will be more willing to spend more money on a company that has been proven to be excellent. They will know why they pay extra money.

7.       It gives you more confidence

Winning an award doesn’t just make your customers have faith in you. It boosts your own confidence.

Being recognized for the work that you do is a psychological need. It will help you realize that what you do matters. Feeling more confident in your work makes you want to get more involved in your projects and produce even better work.

Now what?

Receiving an award isn’t the end goal. You need to make sure to properly communicate about it so you can take full advantage of this. This is a great opportunity to talk about your work and your recognition. Share the news on your website, on your social media, and in your newsletter and talk about why you received this award.

We have been winning awards on behalf of our clients for years. We have now years of experience in the interior design industry which helped us build great contacts and we are familiar with their submission process. Keep in mind that applying to award can be a lengthy process. This is why it is important to carefully select which awards to apply to based on your niche and your project. Don’t try to apply to everything out there or you will soon feel discouraged. The good news is that most companies don’t even try to apply. By taking the time to do it, you are already ahead of your competitions. 

We are proud to have won many awards for our clients.

💎 HGTV Awards

💎 Gold Key Awards

💎 Stevie Awards Global

💎 Business Awards

💎 ASID Awards

If you are interested in getting support for your award submissions, contact us today. Click here to schedule a Complimentary Brand Consultation.