PR Tips To Get Your Home Decor Brand Noticed
Wondering how you can level up your home decor brand and stand out in what is a highly saturated market? You’re in the right place. Often branding your business and attracting attention, no matter the service, is a part that many get stuck in.
Are you caught in the trap of either not dedicating enough time to building your brands or on the opposite overthinking and worrying about what will look and feel the best to attract clients and PR opportunities?
Home decor brand owners often are so focused on creating beautiful homes for their clients, and pouring all of their energy and time into work, that their brand takes a back seat, and eventually, begins to feel stagnant and loses its intrigue.
Let’s fix that right now! You’re an expert at branding a home. Now let’s use these skills to brand your own company and get you the PR attention you deserve!
Get clear on your design style and use this as the foundation of your branding. Eye-catching branding is crucial when it comes to PR opportunities
What makes you unique? Define your area of genius!
Often we tend to see the same thing over and over again when it comes to branding. It’s important to focus on what makes you unique, where is your area of genius when it comes to home decor?
When people click on your website, or social media profile, before they even consider checking out testimonials, they want to be clear on who you are, and what you do, and why you are the best. The window of attention is small, you need to catch their attention, and fast.
Honing your style will help you call in and attract more aligned opportunities. When it’s clear you are the best at what you do, you begin to build trust. Once you have this, people will be willing to pay more for your services to get the look they want for their home, and this is how you’ll build a trustworthy brand that publications want to feature.
Imagine an editor is looking for an expert to talk about kitchen designs for small apartments. If your zone of genius is to make small spaces feel more spacious, you’ve got one foot in the door!
So don’t be afraid to talk about what you do best and be proud of it! You certainly don’t need to make it look like you will want to take on any projects!
Do your research - learn from others
What designers do you admire? Which publications have they been featured in? What topics were they covering? Who was the editor doing the interview?
Spend time observing them, what works? And also, what doesn’t? Use this as inspiration to uncover what you would want to be talking about and which publications and editors would be a good fit for your story.
Share your brand story
People love to see the face behind a brand. Personalization is really important, especially in today’s world that is governed by social media. It’s not enough to just have an ‘about me’ page anymore.
People want to know who you are, why you’re here, and what brought you here. Starting your own business usually comes with an inspiring and compelling story. What is yours? Tell it through your brand. Take your potential clients on a journey and make them feel part of something. Your story is what will capture the attention of potential publications.
Storytelling is key when it comes to growing your brand. Why? Because it elicits an emotional response in people, they feel connected to you. From connection comes an increased chance of sales and PR opportunities. It’s a win-win.
Your storytelling is how you warm up potential clientele and how publications decide if you are right for them. You want to entice people.
Having raving reviews will also help to get you noticed. Here is how to ask and get those reviews!
Build your community and partnerships
Well-connected brands lead to more opportunities. Relationship building is an important part of your business. Find your people, meet new ones, and expand your reach through personal and professional relationships. It’s not enough to just have a stunning visual brand, people need to know who you are behind that.
Spend time engaging with new people. If you’re wanting to get featured, but have never emailed an editor - there’s no better time than now. Make the first move! Engage with the social directors of your favorite publications online, tag them in your photos. It could lead to new jobs, followers, and even potential future partnerships.
Use Geomarketing
Building a brand that is relevant to your target audience is essential. Geomarketing is a great way to do this. It enables you to produce content and messaging that is tailored to the location of your audience. For example, an article titled “5 ways to re-decorate your home this Winter” finding its way onto the newsfeed of someone living in Florida probably isn’t going to attract much attention. The same works for publications. Knowing what sort of work they publish, and tailoring your content towards that will help you.
Furthermore, it can also help you increase your content ranking in local search engines. Local SEO optimization is a significant component of geo-targeted marketing.
When it comes to being noticed, the most important element to consider is who, and what, do you want potential publications to see. Get very clear on what you do, how you do it, and why you’re the best at what you do. Use multiple platforms to share your brand, such as social media, email newsletters, blogs, and visual/media content. And most importantly, don’t give up.
Ready to write your first press release? Check out our step-by-step method here!
If you need help getting your name published in your favorite magazines, come chat with us. Our PR experts have built trustworthy relationships with editors and publishers all around the country.
Click here to schedule a Complimentary Brand Consultation. We can’t wait to hear about your offer and your mission and grow it into something even bigger!
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