Top 3 social media platforms for interior designers
If you are looking to grow your interior design business and attract more clients then having an active and strategic presence on social media is a great place to start.
Being on social media allows you to promote your services to new clients, remind your current audience about the different ways to work with you, establish yourself as an expert, grow a community, and build trust within the industry.
But social media can also be time and energy-consuming. To have positive results, it is important to build a strategic social media plan. And this starts by selecting the right social media platforms to focus on.
Every platform has its own specificities and benefits and its own best practices. To make sure you are spending your time and energy wisely, we are sharing with you our top 3 social media platforms to invest in if you are an interior designer. We are also giving you tips on what and how to share on these platforms to be the most efficient.
Pinterest
Pinterest isn’t your typical social media. Users come to Pinterest to look for information and inspiration. Not so much to interact and be social, like on other social media platforms.
Pinterest is often overlooked yet we believe it is one of the best platforms to be on as an interior designer. It is a very efficient platform to drive traffic to your website as you can easily include direct links and you have room to promote your business without it looking too pushy.
To create high-converting content, ask yourself: what is my audience looking for? What answers or needs can I offer solutions to? You want to be the answer they are looking for.
Imagine it to be a search engine like Google but visual. Which means you want your picture to stand out.
What to share on Pinterest?
- All your blog articles
- Your portfolio to show what you have worked on
- Inspiring pictures to showcase your style (from your own pictures or repin other pictures that represent your vision as well)
- How to’s & tutorials to provide valuable and applicable content
2. Instagram
Instagram is another great tool to connect with potential clients and raise brand awareness. It is also another very visual social media so make sure your pictures are well-curated and really represent the essence of your business. When people look at your feed they will need to understand who you are, your style, and the type of project you work on in the blink of an eye. This will help them decide to follow you or not.
Instagram is also the ideal platform to connect with your audience. Share more about yourself. Not everything needs to be business-related. Ask questions in stories and in your posts, send direct messages to new followers, make sure to respond to all the comments you receive, and interact on other people’s feeds.
What to share on Instagram
- Personal story & fun fact so your audience get to know you better
- Behind the scenes to make you feel more relatable and to better understand what you do
- Before & After - people love to see the transformation you can create
- Portfolio of your work
- Inspiration posts - from your own work but also from other sources that have inspired you.
Instagram can help you create a lifestyle around your brand. To learn more about what is a lifestyle brand, click here.
3. Houzz
Houzz is a great platform where interior designers, contractors, and other professionals can meet and interact with homeowners.
It is like a LinkedIn or Yelp for the home improvement industry. (Future) Homeowners come on Houzz to find professionals to work with and to look for inspiration. This means that having a profile and being active on there helps you to be in front of an audience actively looking for your services.
What to share on Houzz?
- Complete profile: Make sure your profile is updated with what you currently offer and your contact information
- Before and After pictures to help clients better picture the transformation you can offer
- Ideabooks are available for you to create on Houzz where you can share pictures that represents your work and style. It can be from your previous work or other images that inspire you.
- Reviews: ask previous clients or professionals you’ve worked with to write a review about you. Most people will gladly do it when asked.
- Interact on the platforms by engaging with other users as well as answering questions in the forum. This is a great way to provide valuable information and showcasing your expertise while helping someone.
If you are ready to grow your interior design business and don’t have a solid social media strategy yet, now is your time! Click here to schedule a Complimentary Brand Consultation.
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