3 Top Content Ideas for Interior Designers
Content marketing is a marketing strategy focused on creating and sharing quality and relevant content to your community and specific industry. This is done through social media posts, blog posts, podcast episodes, YouTube videos, etc. Click here to read more about “How To Reach Your Marketing Goals Using Content Creation”.
If content marketing is key, it can be hard to find new ideas to talk about all the time. To help you find inspiration, here are our favorite and most popular top 3 content ideas for interior designers:
1. Before and After Project
We love when interior designers share before & after projects and we recommend our clients to do it often. This creates a big wow effect. It really shows the quality of your work and it helps your audience better understand what you do and see the difference your work creates.
Use the caption to take the audience on this journey with you. You can explain the problems you have encountered and how you fixed them. You can also talk about the idea your client had and how you put them into the design.
This can easily make multiple posts and stories by highlighting different angles of the project.
These kinds of posts will also help showcase the type of projects you like to work on and the style you choose.
2. Current Design Trends
Another great topic idea is to go over current design trends. These posts, because they are trendy, will help you reach a new audience and gain more visibility. They also make you very relevant in the current time. Don’t be afraid to give your opinions and your unique look on these trends.
For examples:
X trends to adopt this year to make your X look more modern.
X trends to NOT follow this year
How to design your X this Spring
How to best use the color of the year in your X
The X trends you don’t want to miss out on when you are XXX
Everyone has been talking about this…
3. Tips to start a new project
By providing content to help your audience start a project on their own, you are positioning yourself as an expert and a trusted source. While you may be helping them on this project for free, see it as an investment in the long-term relationship. Your audience will more likely choose you when they need the help of an interior design if you have helped them in the past or provided very useful advice.
If you need help finding relevant content ideas to promote your business and make the best out of it, get in touch with us! Click here to schedule a Complimentary Brand Consultation.
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