How High Authority Press Can Reach Millions In Niche Industries
In today’s world, it is impossible to know everything about everyone and every brand. Doing extensive research on all the brands and companies we rely on every day would take a lot more time than we currently have.
So how can customers choose a product or service if they are not familiar with the company providing it?
Relying on high-authority industry press and experts is a very effective way.
High-authority industry experts and influencers (whether they are a single person or a group such as a publication) have gained recognition over time from their audience in a specific niche. The content they create and publish is considered high-value and trustworthy.
For example, readers of Architectural Digest or ELLE Decor will trust journalists of these publications in regards to interior design trends. If the publication recommends a product, a service, or a company, readers will be more likely to trust these brands and give them a try.
Advantages of getting published in high-authority media publications
Partnering with high-authority press and publications and having your name printed in trusted sources will help you build your own brand authority and create a trusting relationship with your potential and current customers.
Gain recognition and increase brand awareness
Being published in high-authority publications helps you to put your name in front of new customers. This is your chance to make a first good impression on people who may have never heard of you before.
Gain trust
The bigger investment the customer will need to make, the more they will want to trust the company they are going to purchase from.
Since readers already trust the publication, they will also likely trust their recommendations. Being backed up by high-authority press will encourage customers to pick you over other brands.
High-authority backlinks
When your name and website appear in high-authority online publications, you are getting top-tier backlinks. This is extremely beneficial for your website optimization. This means that search engines such as Google see your website being mentioned in other trusted websites and will then considered your website more reliable as well.
How to get published in high-authority press?
A Design Partnership has been working for years with editors and journalists from high-authority press to help our clients get published in niche publications. Here is how we ensure our clients get the most and the best coverage.
High-quality content
In order to be published in high-authority publications, it is important to create and share high-quality content.
What makes a piece of content high-quality:
Innovative: something new, creative, that hasn’t been seen everywhere before
Timing: the topic is relevant for the current societal environment as well as the publication timeline.
Relevant: you understand the niche of the publication and address it in your piece of content.
Building relationships with publications
Over the years, we have created win-win relationships with editors and journalists from high-authority publications and this has been a key factor in getting positive results and getting our client’s work published more frequently. We do not send mass-pitching. Instead, we send personalized. and customized pitch to the right publications. Because of our trusting relationship, editors and journalists are more interested to open and read our pitches and to find the right spot for them. This also means that journalists can reach out to us anytime they are in need of fresh content for an upcoming issue.
Collaborating with high-authority press will really help you make your company and brand stand out in your specific niche. From reaching new customers to building a more trusted relationship with your audience, get your name out there if you want to reach millions.
Click here to schedule a Complimentary Brand Consultation. We will help you see and strategize how public relations can best support you.
Like this article? Pin it for later! 📌
