Email Marketing Tips for Interior Design
Whilst email marketing may be the oldest of the bunch, it still reigns as king, or queen, of the marketing world! Having a successful email list is a vital part of your marketing strategy. Unlike social media profiles, you have total control of your audience and you get to share with an audience who’s chosen to engage with you. If growing your email list isn’t currently a part of your marketing strategy, it’s definitely worth adding it in.
Interior Designers are trying to connect with their clients in highly personalized ways and email caters to this targeted way of marketing. Emails have a broad reach of audience and high longevity, emails are also very successful in delivering a high return on investment to your business, making them the most ideal marketing tool for business growth and also client retention.
For interior designers having a systematic flow of content that shares your expertise, projects, new deals, how-tos, etc, can cause a potential lead to turn into a paying client. If you have an email list or if you’re hoping to start one, here are our top tips on how to grow it!
Get very clear on who you are creating for
You’ve probably heard the phrase “market to all, market to none” before, or something similar. Truth is, it’s true! You need to ensure the content you are making for your emails targets your specific audience or niche. You want to know exactly why you are sending emails and who you want to attract. This allows you to provide real value over generic advice and be authentic and personable. What is so great about emails is that it feels like someone is talking directly to you, instead of posting for the masses.
Think of your email list as a sort of onboarding process for potential clients, and a way to retain the interest of pre-existing clients. You could be wanting to target parents so that they hire to help with their nursery design, or business owners because you’re an expert in home offices. Whatever your area of expertise, ensure it’s clear. Plus this helps people sign up! They want to know you are the person they need to connect with to solve their specific design problem.
Create a lead magnet or freebie
Lead magnets serve as a way to entice people to join your email list. If someone joins they get something for free from you for doing so. Now you may be full of ideas for this, or maybe not, but you want to make sure what you offer is truly valuable. Maybe something unique to your skill set and not something they can just Google.
What unique services do you provide? How can you make your freebie high-value and problem-solving? You can use multiple media sources such as video, audio, PDF, or maybe even some sort of discounted consultation with you. As long as you know exactly who you’re talking to, you can’t go wrong. Here are some lead magnet ideas:
X things to know before x
A PDF or guidebook full of useful, and important, things that clients need to know before investing in your services.
An investment guide or budget planner
Help people to budget for their design projects, tell them what they need to budget for, average costs, finance plans, and what people get for certain price points, this is a great way to attract new clients into your sphere.
A checklist
Help potential clients prepare for their home renovation by creating a checklist full of all of the things they need to complete before, and during, the project.
Create your own e-magazine
This is a wonderful way to share your work with your audience, you could have this as part of your email strategy. Upon signing up people have access to your monthly design magazine full of behind-the-scenes footage, high-value How To tutorials, and client testimonials.
Keep your emails on brand
Visuals are important for all businesses but for interior designers, who specialize in visual creation, your brand is deeply important. The quality of your emails defines the quality of your service. If you want to attract high-end clients, ensure your emails fit into this category. You want people to be inspired by your brand, to be able to recognize it! Imagine someone walking down the street past a furniture store and they see something that instantly reminds them of your brand, maybe a certain color or style, this prompts them to connect with you. This is how brand recognition works. It helps you to stand out from your competitors and showcases your uniqueness.
Write compelling headlines and subheadings
Without a captivating headline, your hard work creating content is wasted. You want to create clickable emails, something people want to access! Your headline is what draws attention, your subheading is what invites them to click and read.
A compelling headline and subheading call people's attention to your mail from the countless mass messages that flood their inboxes. Consider using ‘trigger words’ such as free, easy, instant, how-to, etc., to entice them even more.
Check out these email subject lines for inspiration!
Don’t forget to add a clear Call to Action
At the end of the day you want your emails to bring paying clients your way, so make sure it’s clear how people can connect with you. Adding a call to action is an important feature to add to every email, have them placed within the email itself and as part of your sign-off at the end. Give people their next steps, and tell them what you want them to do. Do you want them to book a call with you? Or send through a testimonial? Or maybe you’re inviting them to interact more with your content and to read a blog or watch a video. Make sure this is clear and that the links all work.
Email marketing is budget-friendly and, when done well, holds countless benefits when it comes to business growth and expansion. Would you like support to grow your online marketing strategy, including email marketing? Click here to schedule a Complimentary Brand Consultation with us.
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