Interior Design Website Ideas & Inspiration
As an interior designer, you should be aware of the importance of both aesthetics and function when it comes to your business and brand. Your website needs to follow this too, it needs to be a beautiful space that reflects your style where people can go to learn more about you in a quick and simple way.
Your website is an extension of your brand. It’s an extension of you.
If your website is professional, has a high-quality design, and inspires people to want to learn more about you then you know you’re on the right track. If your site is overly complicated and has low-quality design and messy aesthetics, then this can be a big red flag for potential clients.
A great website tells people you are professional and that you truly care about the details, it also showcases your design style!
Designing a website can feel like a big task, especially if you’re in the earlier stages of your business. But no matter how overwhelming it may feel, building your website needs to be high up on your to-do list as your site will serve as your portfolio.
And seeing your website comes to life is truly gratifying! You will not want to stop promoting it!
If you’re ready to update or design your website but need a dose of inspiration then look no further. We’ve collected together some of our favorite design sites plus some helpful website tips to give you the motivation you need!
Not convinced you need a website? Read this article!
Ensure you have a blog
The first step in planning a website for your interior design firm is figuring out the content you want to publish when you’re building the site. Blogs are a fantastic way to improve the SEO of your site and boost your credibility. Interior design blogs are incredibly popular, you’ll often find many popular Pinterest posts synced up with a blog where people can get more information.
You don’t have to be writing daily, or even weekly! A bi-weekly blog post works well. This is your opportunity to showcase your unique design talents and also to offer your community some high-value information (which can even lead to a new client deal).
Learn more about how to have a killer content strategy here!
Here are some blog topic ideas to get the ball rolling:
Design Advice
Before/After
How To’s
Mistakes to avoid
Styling tips
Testimonials, and behind-the-scenes looks
Design trends
Seasonal blog posts
There is truly a never-ending supply of ideas when it comes to blogs. They are also a way for people to get to know you, if a prospect is on the fence about whether to hire you or not, they will most likely check out your blog and testimonials to help with their decision-making.
We love Karen Wolf interiors and their Timeless Trends blog, it’s packed full of value, she also makes a lot of posts personal as though she’s talking directly to you, and the design is great!
Check out the full blog here for some inspiration!
Consider your navigation structure
Once someone clicks on your site, what is the journey you want them to go on? What is your intention with your website? Do you want clients to connect with you on a call, to go to your portfolio? People need a clear navigation structure to follow to keep them engaged.
Simple, easy-to-use navigation creates a great experience for your users.
An easy way to look at this is to consider your site from a potential client's point of view. If they are considering hiring your services they will want to see visual proof of your work. You want to make sure your portfolio and/or gallery are easily found, from here you want to ensure your contact details are clear. Having a clear call to action dotted around your site is a great way to ensure prospective clients know where to go next.
We love Urbanology Designs site for its seamless flow, professional design, and very clear structure. Whilst the website design is simple in nature, it’s extremely easy to navigate. The booking link is clearly highlighted and they’ve invested in some great videography which highlights the high-quality, luxury design market they are hoping to attract. Not only that but their homepage contains everything you need to know, they’ve included an about us section, media, testimonials, and contact segments, and all people need to do is scroll down.
Looking at this site it’s clear that simplicity wins, especially if your target clientele is more luxury and high-end.
Consider your portfolio layout
Your portfolio wants to showcase what you’re all about. It needs to speak directly to your niche market. A user-friendly portfolio makes it easier for clients to browse your past projects. To start, consider dividing projects into specific categories. Then, use smaller image files to ensure that the page loads quickly.
We love New York designer Tara Benet’s project page. She has separated her designs into highly clickable segments and each one showcases both her style and the finished design itself. She’s invested in high-quality photography which is incredibly important. It’s very clear who her target clientele are and that if you live in the city she is the go-to designer! Not only that but she has fantastic SEO and it is one of the top Google sites for ‘New York Interior Designer’. Whilst this can take time to build, it’s worth considering no matter what stage in your website creation you are at.
Your ‘About’ page should not be an afterthought
This page is actually a very crucial part of your site, some may even consider it the most important. Interior design involves a great deal of one-on-one time with clients so it’s important that people know that you’re friendly, competent, and personable. A great About page shows off who you are, and your personality and explains your qualifications and experience. This can give people the confidence they need to get in touch.
Your About page is more than a resume, it needs to truly show people who you are.
Include images of you, your work, or even you at work! Visuals are key alongside text as some people will create a perception of you based on visuals alone, and others will want to read more about you. Ensure your site caters to all.
Sage Interiors has done a great job at showcasing its unique story and what separates them from potential competition. Their About page, named ‘Our Story’ draws people in, it feels personable and brings a human touch to the site. People are inspired by stories and so sharing about yourself in more of a story format works really well, especially if you are the only employee of your business. They also then give the reader the chance to learn more, plus they share their brand values which are rich in sustainable design and giving back, something we really love! Sharing your brand values on your site allows people to feel like they are investing in something when they choose to work with you.
WHAT SHOULD AN INTERIOR DESIGN WEBSITE INCLUDE? Learn more now
Whether you have a site that you are wanting to update, or you’re starting from scratch we know that it can feel like a large mountain to climb. It can also be a very exciting opportunity for your business! Take your time and know that you can ask for help, there are people out there whose specific skillset matches exactly what you need.
We’re experts in marketing and public relations and our niche is interior designers just like you! So if you’re feeling stuck in your business and you’d like some support we’d love to help you find the structure you need.
Click here to schedule a Complimentary Brand Consultation.
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