Three Secrets to Growing Online in 2023
In 2023 the internet gives us the freedom to share our thoughts, make new friends, grow a business, and even find love. But it can also be scary and intimidating, especially if you're a beginner or have tried to grow on social media in the past but failed.
You may feel like you’re late to the game when it comes to growing online in 2023, however new updates and social media platform growth have shown some patterns that have stood the test of time when it comes to sustained growth.
Fortunately, there are ways that you can use this amazing tool for your own benefit! Here are three secrets for growing online in 2023:
#1 Be authentic
When it comes to your online presence, there are two types of people: those who put their best foot forward and those who put their real foot forward.
The first group tends to be reserved or even guarded in their online image. They're concerned with how others perceive them, so they try very hard not to reveal too much about themselves (or at least not until they've "established" themselves).
The second group doesn't care what anyone thinks of them; they wear their heart on their sleeve, which makes them more relatable because we can see all sides of who they really are--good and bad.
If you want your customers' loyalty in 2023 and beyond, then being authentic is key! Be yourself and don't try too hard; just be honest about who you are as an entrepreneur or business owner (and yes - even if that means admitting when things aren't going as planned). Don't try any fancy tricks like putting up fake photos or making up stories about why something didn't work out like expected... just tell the truth!
#2 Engage with other people on social media.
The second secret to growing online in 2023 is to engage with other people on social media.
Engage with people who share your interests - Your clients are people who are just as excited about your work as you are! For example: If you’re in the hospitality industry and your business is about helping people create lasting memories then comment on posts from accounts that are about connecting people with their feelings such as greeting card designers, florists and photographers.
Engage with people who are similar to you - This one will be easy, because people love to follow someone who agrees with them! Gain new followers by empathizing.
Engage with people who are different from you - Leave polarizing (but respectful!) comment on a post where lots of people are debating an idea.
Yes, you should be putting time aside every single day to comment on the posts of accounts that your target audience follows, respond to comments on your own posts, and answer DMs. Real, 1:1 connections and conversations are never going to be replaced with canned responses or bots.
Humans crave true connection, and taking a few moments to thoughtfully communicate with someone is how you build brand loyalty in a world where everyone wants attention but few are willing to give it.
#3 Create unique content, images and videos that reflect your personality.
A trendy post on tiktok with a viral dance move may get you millions of views, but the posts where you’re creating valuable content that speaks to YOUR target audience is going to get you SALES.
Trends have their place, but original content that’s calibrated to the needs, wants and desires of your niche is what will help you grow steadily, build influence and create long-lasting brand authority and relationships with your audience.
Remember these three, tried and true social media rules can still help you grow in 2023
Be authentic
Engage with others
Create unique content
If you want more tips on how to improve your social media strategy, book a complimentary call with one of our team members!
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