Level Up: Improve Your Interior Design Biz
The interior design world is constantly growing and adapting to new trends. That means that there is always a way to improve your business. If you start getting complacent, then you’re already falling behind. Here are a few ways to level up your interior design business.
Update Your Business Cards
This is a big deal. We’ve all been out and about, chatting about what we do and either don’t have a business card with us or the one we have is quite outdated. Get with the times and design an updated business card. Obscure-shaped cards are a new trend such as square or circle shapes. They are not only different, but they leave an impression with whoever is receiving the card.
Refresh Your Social Platforms
Saying that social media is important is an understatement. In the digital age that we are currently in, SM platforms are crucial to keep up to date with the most recent and relevant material. Make sure to have all updated information on your pages including address, website, even the About Us section needs to be updated. No one is using the yellow pages anymore, so utilize the free advertisement of social media as much as you can to get out there and connect with potential customers.
Revamp Your Website
Websites are an incredible way to either gain new clients or lose them. It is extremely annoying to go to a website and have trouble navigating around trying to find information. Simplicity is key. People want to be captured visually, then have ease looking around a website. The minute something takes longer than 5-10 seconds to load, visitors will bounce on to the next task or website they want to check out. Use plug-ins that help media load faster and try to prevent the website from appearing too crowded with information and words.
Stand Out
Understand and research what your competition offers. What certifications do they have? What geographic locations do they do majority of their work? Figuring this out and offering those options and MORE can put you ahead of the competition. Hire interior designers that have their NCIQD certification, showing that they are truly a professional designer and take their craft seriously. Using these strategies and your company’s strengths, save your clients some time and money and show them you care about their business. This will help out with referrals and retaining clients.
Keeping Learning
Learning should never come to an end. Just because something works, doesn’t mean that it can’t be improved. Have your designers or yourself go to workshops and seminars to continue their education on new techniques and styles. Attending industry events can also be a great way to network and get your name out there. After all, it’s all about who you know.
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