Marketing for Interior Designers: Where to Start?

Bringing in new clients for your interior design business can be one of the hardest aspects. Do you wish you could get your name out there on a more regular basis, but you are not sure how to get started?

A marketing strategy can help you get the attention you deserve. Let’s make sure you have your marketing ground covered with these tips.

1.       Who are your ideal customers?

Knowing who your customers are is essential. This will influence where your communication needs to happen and how. Don’t be scared to create a very specific niche for your services. Trying to please everyone is not going to help you attract more people. Instead, it might push away your ideal customers.

Ask yourself these following questions regarding your clients:

-          Are your clients mainly men or women?

-          How old are they?

-          Where do they live?

-          How do they spend their free time?

-          Which online platforms do they use and how?

-          Which magazines do they read?

-          What are their fears?

-          What makes them feel good?

The better you know who you are talking to, the more efficient your communication and marketing can be.

2.       Update your website

Keep your website up-to-date with your recent work to showcase as your portfolio, and make sure your contact information is easily accessible. Potential customers visiting your website want to know your style and what kind of projects you work on.

3.       Post content regularly

Share tips for your potential customers on your blog website and social media. By sharing your knowledge, you will present yourself as an expert.

How-to articles, DIY, and other tips are a great way to share your expertise and empower your customers.

4.       Be the face of your company

People want more vulnerability and authenticity. They want to know who is the person behind a brand. Share pictures of yourself on social media, go live, and record videos. Share your top 10 favorite projects, your favorite colors, give recommendations on where to shop.

By sharing valuable free content, you are establishing yourself as a trusted source that future clients will more easily trust for their projects. Having a face linked to the company will also help people feel closer and more connected to you. This is going to be easier for them to picture working directly with you. 

5.       Share testimonials

First, make sure to always ask for reviews and testimonials from previous clients as those are gold content to share.

On your website and social media, share the words and love of your clients. What did they particularly like about working with you, how did it go, after a few months, how do they feel about the place you created? Let previous clients' stories reply to the questions that new customers may have.

6.       Be aware of your customers’ pain points and struggles

Why do people struggle to sign the contract? What are they fearing? Be aware of all of the problems and fears that people may have so you can counterbalance them with the right arguments.

If you are not sure where to start or need help to deepen your marketing strategy, get in touch with us today. Click here to schedule a Complimentary Brand Consultation.