Why You Need To Create An Online Shop Site with Your Curated Brand & Style

Welcome to the world of online shopping or e-shopping. Big fashion brands, e-commerce retailers, affiliate marketers, bloggers, freelancers, and influencers are all creating curated and fully branded shopping pages and are selling only the best items out of the plethora of shopping options available today on the market. No matter if your brand is large or small, the importance of having a branded shop to sell your products remains the same. 

Connecting your brand to a shopping page helps your audience buy only the best products to meet their needs directly from you. It’s the most targeted and personalized online shopping experience imaginable.

Why do you need to create an e-shop if you are a product-based company?

The advantages of e-shops aren't always apparent when you already run a successful small business, and/or sell your products using social media or word of mouth. However, there are huge benefits to adding an online shop to your website.

Let's take a look at the advantages.

1. Your products are available 24/7

Having the option for people to buy from you online opens the door to more sales. It also makes the process streamlined, you no longer need to be an active participant during the sales process. People can order products online at any time of day, and have them delivered straight to their door.

2. Improve your SEO and reach new audiences

In addition to the branding and relationships you create offline, or through your social media profiles, adding an online store will increase traffic to your website through search engines. When potential customers search for a product, and you have it, those results show up in their searches.

3. Create more target messaging surrounding sales

It’s important to have a clear example of what products you have available and how people can purchase them. You can then create targeted marketing geared towards your products. Do some market research into what people are buying and use this information to plan your sales launches. 

4. Improve and deepen the customer experience

Having multiple ways that people can connect with you and make purchases not only boosts your customer reach but the experience as a whole. Offering great customer service through a successful online shop will increase your chances of referral, and keep loyal customers connected to you.

5. Increase brand awareness

The more places you and your work are seen, the more awareness is generated about you and your offerings or products. Brand awareness is the level of familiarity people have with your brand. This includes the brand logo, tone of voice, color palettes, and any taglines and defining characteristics. Customers research online first, whether they want to buy something online or in-store. Having a strong online presence helps to make sure people find you. 

Why is branding important? 

Having a website that reflects your brand identity is important, you want to be the first brand people think of when they want your product or service. Your brand helps this to become a reality. Branding helps to create trust with your target market, it helps to create brand loyalty by evoking an emotional response within a person. The more trust there is the more people will be doing business with you, and continuing to do business with you.

What elements do you need to be paying attention to? 

Your brand encompasses both the visual elements and the associations people make with your products. The memorable elements such as your logo, customer service, color palettes, and tone of voice all need to be a part of your e-shop. It should be an extension of your brand, not something different. 

In a Zendesk survey, 87% of consumers said consistent branding across all online and traditional platforms was important.

This means that consistency is key, no matter the channel you are using, the branding needs to be the same. In-store branding differs from that of online shopping. In-store branding is more experiential, people can pick things up and walk around a shop. Online, they are reliant purely on visuals. It’s a two-dimensional scene. 

things are quickly changing too! To learn more about how the metaverse and NFTs are changing your marketing strategy, click here.

Elements that are important when creating your online shop include:

• logo

• color palette

• imagery and photography

• tone of voice

You need more visuals than you would in a store. Shopping off your products from multiple views, lightings, and environments. You want people to clearly see what they are buying and have your imagery directly reflect the product. 

A unique brand design can have a huge impact on your bottom line by giving you a competitive advantage over your competitors and helping you acquire and retain customers. With online shopping, where new brands (and therefore, new competitors) are springing up every day, an established and trusted brand can be an invaluable asset in bringing customers and generating consistent profit. 

Branding is all about relationships. By carefully constructing your brand through your stories, relationships, marketing messages, and visual/media assets, you have the opportunity of curating your customers’ expectations and experience. This creates a unique bond that goes far beyond the buying-selling relationship. This is what brings customers back, time and time again. 

Get clear on what your brand represents

66% of consumers think transparency is one of a brand’s most attractive qualities according to Accenture Strategy. Meaning that you must sell what you promise to sell. 

Brand transparency is how a brand shows itself to be genuine and trustworthy, especially regarding public interactions and sales. It is one of the most powerful ways to gain the trust and, most importantly, the loyalty, of a target market. Brand transparency mostly refers to a brand's active attempts at honesty. For example, if your brand claims to be sustainable, ensure that your brand reflects this. Share what makes you unique, but ensure you’re staying truthful. The purpose of your branding is to create ease and clarity for your customers.

To learn more about how to tell your unique story through your branding to help improve your sales click here.

Whether your brand is large or small, local or international, branding is important. It’s how people find you, connect with you, and remember you. Although many other companies may sell similar products, your brand is the one thing that sets you apart. 

If you need help creating your online shop, contact us! Click here to schedule a Complimentary Brand Consultation and get the support you deserve!

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