How Digital PR, Blogs & SEO Drive Sustained Growth for interior designers
When you launched your business you possibly didn’t consider all of the elements that go into it. From website creation to social media, to client relationship management - to name a few. As we move further into the digital age, utilizing resources such as digital PR, SEO, and website blogs has never been more important when it comes to growing your business.
Let's take a deeper look into each one.
SEO for improved reach and marketing
SEO, or search engine optimization, essentially improves the likelihood of people discovering your business online. Using certain words or phrases embedded into your website allows search engines to better showcase you to potential clients or people searching for your skills. It is possible to rank your interior design business’s website higher up the search list using your target keywords plus get tons of free traffic and leads from Google searches.
If Google ranks you in the top 3 spots, this communicates to potential clients that you are one of the top 3 designers to consider!
In-person relationships, referrals, and networking still remain essential sources of leads for most interior designers. Many designers also love marketing themselves on Instagram, because it is an enjoyable way to build a bigger brand plus it is a great way to showcase your work to a big audience.
With that said, SEO is an amazing strategy to consider if you haven’t already.
It’s important to know what you want to be listed under. Imagine being in the top ranking for your desired title (Austin interior designer or kitchen designer in Seattle). This has the possibility to skyrocket your reach to potential clients because many people still use Google as their main place to find professionals just like you. Most people who come to Google are in the ‘ready to hire’ space, whereas people who connect with you on Instagram may be more in the ‘research’ phase. So not only is search traffic somewhat steady, but it can also yield higher quality leads.
Research is key and finding out what keywords you need to include on your website copy. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. In other words, you need to know how people are searching for interior designers like you and the specific services that you offer, in order to make it easy for them to find you, otherwise, they’ll land on one of the many other pages in the Google results.
Do interior designers need and use their own website? Learn more now.
Implementing keyword SEO will help your site rank above your competitors.
If you have a specific niche or live in a smaller city, your competitors might be sleeping on the SEO job. This means that you could rank highly, and fast if you begin to implement SEO keywords within your website as soon as possible. Get as specific as possible, for example ‘New York Interior Designer’ is likely to yield a high search result, whereas ‘Master Bedroom Designer New York’ may rank a little higher. The more specific you are, the more likelihood of the right people finding you.
PRO TIP: Find the right balance between being too broad and too specific. It’s key here to understand what your ideal clients are looking for. Put yourself in their shoes and come up with a list of keywords they would actually use on Google to find you. You can also ask friends or clients to see how they would conduct such a search. You could be surprised to find out that most people might use one word instead of another to describe what you do!
You might be wondering how to research keywords? Don’t worry we’ve got you covered. The first step is to use SEO software. Ubersuggest is a free SEO tool designed for small businesses. You get 3 searches per day on the free plan. Ubersuggest only shows national searches within the US, not global. Whatsmyserp is another site to know the monthly search volumes of the keywords you find and to see related keywords.
Having a blog on your website helps you rank higher!
Blogs and SEO are also interconnected, if your blog is published on your website you can also embed keywords into your blogs!
Blogging shows Google that your business is active while also building up topical authority.
What is topical authority?
Google is more likely to rank websites that have lots of content around a specific topic or niche, rather than a website that has a single SEO-optimized landing page and nothing else. So, even if your individual blog posts don’t rank for their target keyphrases, as long as they are relevant to your business and services, these blog posts can still be useful in ranking your homepage, services pages, or location pages.
For example, if you want to write about a specific trend or design style, such as ‘boho bedroom’, then you could hop over to Ubersuggest and see if there’s any recorded search volume for that idea. “Boho bedroom” has 22,200 searches per month, so a lot of people are looking it up!
By doing your key phrase research, you give yourself a good shot at ranking in even more Google searches, which could lead to projects and media inquiries. So you can begin to see how SEO, blogging, and digital PR are all related.
Blogging can take a lot of time, but it can also be very rewarding. The first thing you have to do is to make sure to not blog without a plan! Implement a content strategy that will serve your SEO goals. Before starting to write ask yourself if this topic reflects your expertise, will attract your ideal clients and do research on which keywords you should implement in it.
Blogging will not only help you rank higher on search engines, but it also shows your expertise, your personality, and your style, and help your future clients with insightful articles and tips. This helps you build trust with your ideal clients!
Learn more about how to reach your marketing goals with content creation here.
Looking for inspiration? Here are top content ideas and editorial calendar for interior designers.
Your PR impacts your SEO - they all boost each other!
Interior design PR, specifically digital PR, is unique because designing is so visual. Publications are hungry for visual content. Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it's similar to traditional PR, but it offers the opportunity to reach a much broader audience that can't be reached with only offline methods. So, as you can see SEO, is a part of your digital PR strategy.
It’s not just about the content you put out there and the keyword YOU use. It’s also how and how often we talk about you on the internet.
Digital PR in the form of media features, guest blog features, or interviews all act as a way for other websites to validate your authority for your specific niche. This then tells Google you really are the expert in your field. The more people talk about you, the better you will rank on Google, the better chance you will have to attract ideal clients looking for your services.
How can PR increase my SEO? Learn more here!
Digital PR relies on Internet-based strategies such as search engine optimization, content marketing, influencer outreach, and social media to make the most impact.
Whilst all of this may feel a little intimidating, what's great is that everything really is interlinked. Focusing on your SEO improves your PR, and writing keyword-specific blogs improve your SEO…. they all support each other.
Would you like support to grow your online marketing strategy? Whether it’s optimizing your SEO on your website, creating a strong content strategy, or developing a PR plan to get you featured, you’ve got you covered! Did you know we also offer blog templates specially made for Interior Designers to help you create monthly blogs in an easy and smooth way!
Click here to schedule a Complimentary Brand Consultation.
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