Top 6 Digital Marketing Ideas for Interior Design Business
Ready to grow your interior design business? These 6 digital marketing ideas will help you do just that!
1. Update your website
First comes first! We can’t talk digital marketing without talking website.
If you’re ready to step up your game, make sure your website is also up-to-date! This is the online front window of your business. You want potential customers to feel welcome in that space, to find information easily, and to leave feeling as they know you a little more than before!
Add your latest projects to your online portfolio
Check your offers and make sure you are still promoting services you are currently offering
Check that it’s user-friendly both on laptop and mobile
Verify your contact information
Add easy call-to-action to invite potential customers to book a free call with you
Include testimonials that share more about your work, expertise, and personality
Brand your site to reflect your style
DO INTERIOR DESIGNERS NEED AND USE THEIR OWN WEBSITE? Click here to learn more!
2. Start blogging
Now that your website is up-to-date, add a blog section to it and write articles regularly. Focus on creating high-quality content that your potential customers are looking for. Search for popular keywords, listen to your customers’ common questions and create content that can support them, and speak directly to them.
Don’t be afraid to give out too much information! The more you give, the more you’ll receive! Genuinely share expert tips that can help your audience.
Within your blog articles, don’t be afraid to link to services you offer or other blogs you wrote as long as it stays relevant!
Having a blog is going to be beneficial in many different ways:
You’ll improve your SEO and get more traffic on your site
Your customers will get to you know better through your articles and will start remembering you
You’ll share your expertise in a helpful way which will build trust and credibility
You’ll get your name out there and attract more business opportunities and collaborations
3. Develop a strong social media strategy
Your social media platforms are as important as your website considering some people go directly to social media to find information.
This is also a great way to share a more personal side of your business. Share your story, the behind-the-scenes of your projects, your thoughts on trendy topics, where you get your inspiration from.
Not sure what to talk about? We’ve got you! CONTENT IDEAS AND EDITORIAL CALENDAR PLANNING FOR INTERIOR DESIGNERS
4. Make a profile on Houzz.com
Houzz is not your typical social media but it’s a great platform for interior designers to interact with homeowners.
It is a source of inspiration for future homeowners, in other words, potential clients! So you’ll definitely want to be on it.
Upload a complete profile with updated information about your work and how to contact you.
Add before and after pictures to help picture the transformation you create
Share pictures to show your style as an interior designer
Ask other professionals and previous clients to write a review on the platform
Answer questions on the forums
5. Collaborate with influencers
Influencers have a lot of … influence! They are people with a high following on social media and they can really create a buzz for your company.
But first, you’ll want to make sure to select the right influencers for your brand. Ideal influencers share the same audience. Someone with a high following touching a completely different target market than yours isn’t going to be much helpful.
Think also of budget. Influencers with a high following can charge a lot of money per post. Micro-influencers may be more inclined to do a trade for example. Depending on your budget and your goals one might work better than another.
Before doing any type of collaboration, make sure to understand their style and to have a good conversation with them to set the right expectations, both for you and for them.
6. Pitch your project to online magazines
Last but definitely not least, pitching your ideas to online magazines can generate a lot of traffic to your business.
They have a much bigger reach than you and since they are not part of your company, their opinions are considered more honest and trustworthy.
You can share interesting projects you’ve worked on, share your expertise on important topics, do an interview or offer to do a guest blog.
Not sure how to write a press release and where to send it? Read this blog to learn more.
We’ve specialized in marketing and public relations for interior designers and we make sure to develop the right kind of online marketing strategy for their unique businesses. If you need help to grow your interior design company, contact us today!
Click here to schedule a Complimentary Brand Consultation.
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