Why is building a brand important in interior design?

Brand building is important for every business out there, including your interior design company! If you are not clear on your brand or if you don’t think branding is necessary for your business, we urge you to keep reading! 

This might be the missing piece to your success! 

1. Brands help to differentiate from the competition

Your competition is everywhere! 

Gone are the days where we only had to think about our neighboring competitors. Today, it’s totally possible to hire an interior designer on the other side of the world. 

The good news is that your target audience has also boomed! 

In order to stand out in this overwhelming possibility of offers, you need a strong brand! 

You may technically offer the exact same service as hundreds or thousands of other companies. But no one will have the same way of working as you do! 

And this is exactly why you need to build your brand! Your brand will help to set yourself apart and to share your unique ways of doing and being. 

No one brand will be exactly the same as yours! 

2. Brands are stronger than products

A powerful brand represents way more than just a product. It reflects a lifestyle, an idea, a mission. That also means that if you decide tomorrow to add more offers, to change your services, to start selling something a bit different you won’t have to start from scratch, you will still be able to convert your customers using your existing strong brand! 

Learn more about what makes a lifestyle brand & why this is important for your success. Click here. 

3. Brands create relationships with your customers

Customers aren’t just looking for a service or a product. They buy something bigger. They want to participate in your mission. They want to get to know the people behind the products. 

A strong brand will turn one-time customers into loyal fans. With a strong brand, your customers will also naturally turn into brand ambassadors, promoting your business in their day-to-day life! 

Want to learn more about how to strengthen your relationships with your customers? Click here to read more!

4. Brands build community

A strong brand helps create a community of people who share a similar point of view on something. Brands have the ability to start inspiring conversations, to engage in a bigger movement, to revolutionize the way things are doing.

For example, Apple “Think Differently”’s slogan brings their community together. Apple users are proud to be part of the innovative, thought-provoking, creative movement.

Another example is SeventhGeneration which is revolutionizing the cleaning industry by offering eco-friendly cleaning products. They are on a mission to ”transform the world into a healthy, sustainable and equitable place for the next seven generations”. Their mission to be not only more eco-friendly but also healthier is getting people together who care about similar values.

Strong brands have that ability to bring people together around a passionate topic and towards a greater common goal.  

5. Brands reflect a unique value proposition

The why behind your business is what is going to make your brand alive. Why does your business exist? This is one of the most important questions you can ask yourself and need to answer in order to have a successful business and brand.

Your brand will reflect your why, your mission but also your ideal customers. 

Even if your products or services are similar to other companies, this will really set you apart!

Read more on how to define your unique value proposition.

These principles work for every company, and yes for your interior design business as well! In order to work with you, people need to get you. To understand what you stand for, what you represent, to see if your style matches theirs. 

Your brand is your company’s personality. It’s what will make customers like you or forget about you. 

How you will appear to your customers from the first time they hear about you to the signature of the contract to the last time meeting you will have with them, your brand will represent you. 

So, do you still believe you don’t need a strong brand for your interior design company? Let’s talk more about your needs and how you could start standing out! Click here to schedule a Complimentary Brand Consultation.

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