When to Hire a Publicist for Your Interior Design Business
Are you dreaming of seeing your name and your business featured in your favorite interior design magazines? Are you wondering if you are at the stage of your business to hire a publicist to help you grow to the next level?
Let’s explore this topic together.
What does a publicist do?
Before going any further, let’s make sure to understand the role of a publicist and how they can help you and your business.
A publicist is a Public Relations (PR) expert. The role of your publicist is to get your name, your company, your brand published in the media. Media include television or radio stations, printed newspapers and magazines, but also all the online media outlets that are now available: social media, online magazines, video channels, etc.
The goal is to get you published in relevant media sources to get your name out in front of hundreds, thousands, millions of people.
Learn more on how PR can grow your interior design business with quality clients.
Why do you need a publicist?
Getting your name out in the media takes time, energy, and experience.
You could start sending your pitch to the media yourself. But the chances that your pitch will be sent to the right person, that your email will even be read, that it will convert into an article are slim.
Journalists and editors get hundreds of pitches every day. And this is why working with a well-known publicist will help you get positive results.
An experienced publicist has:
A valuable list of contacts: From journalists to publishers, to editors. We know who to reach out to depending on your projects! Not everyone will be interested in the same angles. By pitching to the right people, you increase your chance of positive results!
Trusted and established relationships: Journalists received hundreds of emails a day, they need to make decisions and they don’t know who they can trust. But when they receive an email from us they know our sources are trustworthy and serious.
Experience: Experience is needed to help put your ideas, projects, expertise into the perfect pitch using the right angle, the catchy title, and the correct vocabulary.
Timing: Timing is everything and it’s definitely the case with PR! By sending a pitch at the right time, taking into consideration their internal deadlines, we are already doing half the job!
WHY PR IS ESSENTIAL TO GROW YOUR INTERIOR DESIGN FIRM. Click here.
How to choose a good publicist?
Choose a publicist that is an expert in your niche! A good publicist isn’t necessarily a good publicist for everyone. Just like you wouldn’t take on any interior design projects, your publicist should also be focused on a niche.
We are specialized in interior design companies and our list of contacts shows it. We have helped interior designers get published in some of their favorite magazines.
When to ask for help?
So when should you get the help of a publicist?
When you are ready to get your company to the next step and grow your revenue
When you have one or multiple projects you want to promote and talk about
When you want to be featured as an expert in your field
When you have exciting news to share about your company
Learn more about how high authority press can reach millions in niche industries.
As publicists, we get your name out in the media, and additionally, we also help you grow your business by looking at your entire marketing and branding strategy. When all your efforts are going in the same direction, you will reach your goals much faster!
Let’s see if it is the right time for you to hire a PR specialist!
Click here to schedule a Complimentary Brand Consultation.
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